We are looking for a energetic and data-driven Retention Marketing (Sr Executive / AM)to drive customer retention, repeat purchases, and long-term customer value. This role focuses on leveraging data, personalization, and omnichannel engagement strategies to build meaningful relationships with customers and enhance conversion across multiple touchpoints.

Key Responsibilities:

- Own and manage the CRM and retention strategy across Email, WhatsApp, Push Notifications, and SMS channels.
- Design and implement personalized customer journeys based on customer behaviour, lifecycle stages, and insights.
- Integrate online and offline customer data to deliver seamless omnichannel experiences.
- Analyze customer data to monitor retention, churn rate, customer lifetime value (CLV), and funnel performance.
- Identify opportunities to improve repeat purchases and customer engagement through targeted campaigns.
- Generate and present actionable insights and performance reports using tools such as GA4,



Shopify Analytics, and Firebase.
- Collaborate with marketing, product, and customer experience teams to optimize CRM campaigns and improve conversion rates.

Candidate Requirements:

- Strong understanding of CRM platforms and omnichannel customer journeys.
- Experience working with customer data, segmentation, and personalization strategies.
- Hands-on experience with GA4, Shopify Analytics, Firebase, or similar analytics tools.
- A data-driven mindset with strong analytical and problem-solving abilities. Excellent communication and collaboration skills

Pay: ₹60,000.00 - ₹85,000.00 per month

Application Question(s):

- What is your current salary?
- Which all CRM Tools have you used?
- Do you have Experience with any D2C Brands? Name if any.

Work Location: In person

📌 Retention Marketing (Sr Executive / AM) (India)
🏢 Tyaani Jewellery
📍 India