About Kapdabook

Kapdabook is an AI-powered fashion-tech startup building technology specifically for the fashion and textile industry.

We are building tools that help textile manufacturers, wholesalers, garment businesses, retailers and fashion brands manage their garments, showcase products, create professional catalogue/model visuals and create fashion content using AI.

We are currently starting our social media presence from zero and are looking for someone who can take ownership of building it with us.

About the Role

We are looking for a creative, responsible and self-driven Social Media & Content Manager who can build Kapdabook's social media presence from the ground up.

There is no existing audience or established content strategy to simply maintain. You will have the freedom to decide what content we create, which formats we test, how we communicate with our audience and what strategies we use to grow.

You will have creative freedom, but also ownership of the outcome.

Responsibilities

- Build the social media strategy and content calendar from scratch
- Plan and create Reels, Stories, carousels and static content
- Manage captions, posting and scheduling
- Research trends, competitors and the fashion/textile industry
- Understand our target audience and create relevant content
- Test different content formats and strategies
- Track performance and improve based on results
- Maintain consistency and provide regular updates
- Take full ownership of social media growth

What We're Looking For

You should be able to:

- Create solid hooks, storytelling and engaging content
- Understand Reels, retention and audience growth
- Have a good sense of branding and visual quality
- Think independently and bring your own ideas
- Experiment, analyse results and adapt
- Understand what makes content worth watching and sharing




- Work independently without constant supervision
- Communicate clearly and take responsibility for your work

Experience

Previous experience in social media management or content creation is preferred, but we care more about your actual work and ability than your years of experience.

If you've managed a brand account, grown your own page, worked with a startup, or created content that performed well, we'd like to see your work.

Important — Please Read Before Applying

This is not a basic posting job.

We're not looking for someone who simply creates a Reel, uploads it and moves on. We want someone who can think about what to post, why to post it, who we're targeting and how to improve the next piece of content.

You will have flexibility in your working hours. We don't expect you to work a fixed 10–5 schedule.

However, we do expect consistency, proper planning, timely communication, regular updates, ownership and measurable progress.

Since we're starting from zero, you'll have the opportunity to build Kapdabook's social media presence and strategy from the ground up.

Compensation

₹5,000–₹20,000/month

The first month will be an evaluation period. Compensation will be decided based on the quality of work, consistency, creativity, ownership and overall output.

We're more interested in seeing what you can build and the value you can create than deciding compensation solely based on previous experience.

If the first month goes well and we see good results and genuine value from the work, there is scope for increased compensation and a longer-term role.

Applications without relevant previous work or a portfolio may not be considered.

Please make sure you have read the complete job description before applying.

Pay: ₹5,000.00 - ₹20,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

📌 Social Media & Content Manager (India)
🏢 kapdabook.
📍 India