Group Company: CavinKare Private Limited

Designation: Sales Development Executive - U&R;

Office Location: Chennai (Corporate), Chennai (Tamil Nadu), Bangalore (Karnataka), Pondicherry (Pondicherry), Warangal (Telangana), Vishakapatnam (Andhra Pradesh), Ananthpur (Andhra Pradesh), Dindigul (Tamil Nadu)

Position description:

Enhancing the sales of the assigned territory by ensuring the implementation of strategic initiatives at the ground level in the defined territory (Urban and Rural - Both)

SDE works along with VSO and ASM to ensure the execution of the following in the market. SDE will need to work the market 4 days a week.

The overall work will be governed using the SDE app. The ability to effectively deliver results, work with cross-functional teams is a very key skill required.

Primary Responsibilities:

- - To ensure that the beats are optimised wherein the minimum number of outlets is 40, and maximum is 60. Also, beats must not be overlapped, or jumped

- - SDE (U&R;) will be responsible to ensure that the beat targets are achieved

- - Optimising the routes for RSP's in the rural areas

- - Outlet wise targets to be followed using RFM logic, i.e. Recency, Frequency, Monetary

- # Key Outlet Relationship
- - Responsible for achieving the value targets of KAI

- - Responsible for achieving the bill cuts targets assigned for KAI

- - Achievement of visibility, i.e. merchandising targets for the assigned KAI

- # RS Reviews
- - Ensuring 100% achievement of RED targets for RSSM's

- - Tracking absenteeism and keeping a close watch on the mandays to ensure consistency in productivity

- - To check and monitor the RSSM's as per the infrastructure budgets





- - Responsible to keep the FF attrition in check

- # Trade relationships
- - Answering of Trade queries

- - Visits key outlets once every 15 days

- - Responsible for regular service to key outlets

- # Process
- - Reduction of time to settle manual & damage claims of RS & SS

- - Reduction in attrition of FF

- - SDE needs to have a funnel of backup Salesman/Distributor created which needs to be refreshed on a periodical basis.

- # Prospects Identification & Finalization
- - Identifying and finalizing the prospects for RSP, SUBD

- - Ensuring backup creation for the existing SS

Additional Responsibilities:

Reporting Team

- Reporting Designation:
- Reporting Department:

Educational qualifications preferred

- Category: Bachelor's Degree, Master's Degree, Professional Course

- Field specialization:
- Degree:
- Academic score:
- Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

- Industry: FMCG/Telecom
- Role:
- Years of experience: 3 to 6

Key Performance Indicators:

Required Competencies:

1. Process Knowledge

2. Market Expansion

3. Market Knowledge

4. Trade Relations

5. Distribution Management

Required Knowledge:

Required Skills:

Required abilities

- Physical: Age Eligibility: Not above 32 years
- Other:

Work Environment Details:

Specific requirements

- Travel:
- Vehicle:
- Work Permit:

Other details

- Pay Rate:
- Contract Types:
- Time Constraints:
- Compliance Related:
- Union Affiliation:

Job Snapshot

Updated Date

08-09-2026

Job ID

JOB_1135

Department

Sales & Distribution - FMCG

Location

Chennai, Tamil Nadu, India ..+ 7

Employee Type

Sales role (P)

📌 Personal Care - SDE - South (India)
🏢 CavinKare Group
📍 India