# Key Responsibilities

# SEO & Website Marketing

* Perform keyword research and competitor analysis.

* Implement basic on-page SEO activities.

* Optimize website pages, titles, meta descriptions, headings, internal links, and content.

* Identify opportunities to improve organic traffic and search visibility.

* Work with Google Search Console and Google Analytics.

* Support local SEO activities where applicable.

# Content Marketing

* Research and create content ideas based on business goals and target audiences.

* Develop blogs, website content, social media posts, captions, and marketing copy.

* Create and maintain a content calendar.

* Repurpose existing content across different digital channels.

* Ensure content is useful, relevant, accurate, and aligned with search intent.

# Social Media Marketing

* Plan and execute social media content.

* Manage regular posting across relevant platforms.

* Research trends, competitors, and audience interests.

* Monitor engagement and identify opportunities for improvement.

* Support social media campaigns and promotional activities.

# Lead Generation & Campaign Support

* Support digital campaigns for lead generation and brand awareness.





* Assist with Google Ads / Meta Ads campaigns where required.

* Monitor campaign performance and prepare basic reports.

* Identify opportunities to improve leads, engagement, and conversions.

# Analytics & Reporting

* Track important marketing metrics and campaign performance.

* Prepare regular performance reports.

* Analyze what is working and what needs improvement.

* Use data to recommend changes to marketing activities.

# AI-Assisted Digital Marketing

AI usage is an significant part of this role.

You will be expected to use AI tools intelligently to improve the speed and quality of your work, including:

* Market and competitor research.

* Content ideation and outlines.

* Keyword and topic research assistance.

* Content drafting and refinement.

* Social media content creation.

* Campaign ideas and variations.

* Data analysis and summarization.

* Marketing research and workflow automation.

* Improving repetitive marketing processes.

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Kothari IT Services Private
📍 India