Graphic Designer – Social Media, Reels, 3D & Motion Graphics

Company: GoldStone Hospitality Private Limited

Department: Marketing & Creative

Location: Lucknow, Uttar Pradesh

Employment Type: Full-Time

Experience: 1–4 Years

About GoldStone Hospitality

GoldStone Hospitality is a growing hospitality company focused on creating distinctive destinations, inspiring experiences, and memorable moments. Our portfolio includes food, beverage, lifestyle, events, and hospitality experiences.

We are looking for a talented and creative Graphic Designer with strong expertise in Instagram content, reels, 3D design, video editing, and motion graphics. The ideal candidate should be able to create visually engaging content that attracts attention, communicates our brand identity, and increases audience engagement.

Job Summary

As a Graphic Designer at GoldStone Hospitality, you will be responsible for creating high-quality visual content for Instagram and other digital platforms. Your work will include social media posts, reels, stories, 3D videos, motion graphics, promotional videos, event creatives, advertisements, and branded digital content.

You should have a strong understanding of social media trends, visual storytelling, animation, typography, composition, branding, and video content. You must be comfortable working in a fast-paced environment and delivering creative work within deadlines.

Key Responsibilities

1. Instagram Content Creation

* Design engaging Instagram posts, carousels, stories, reels covers, advertisements, and promotional creatives.

* Create content for restaurant launches, offers, events, festivals, special occasions, and brand campaigns.

* Develop creative concepts that are visually attractive, modern, and suitable for social media.

* Maintain consistency in brand colors, fonts, layouts, and overall visual identity.

* Adapt designs into different formats and sizes for Instagram, Facebook, YouTube, WhatsApp, and other platforms.

2. Reels & Short-Form Video Content

* Create engaging Instagram reels and short-form videos.

* Edit promotional videos, food videos, event videos, behind-the-scenes content, and brand videos.

* Add music, sound effects, transitions, subtitles, text animations, and visual effects.

* Create reels based on current social media trends.

* Develop strong opening visuals and hooks to improve viewer retention.

* Work with the marketing and social media teams to plan and execute reel concepts.

3. Motion Graphics & Animation

* Create animated posts, logo animations, kinetic typography, title sequences, transitions, and promotional videos.

* Design motion graphics for offers, events, menus, announcements, and digital campaigns.

* Animate text, images, illustrations, icons, and brand elements.

* Create visually appealing content for digital screens, social media, advertisements, and presentations.

* Use animation and visual effects to make static designs more engaging.

4. 3D Design & 3D Videos

* Create 3D visuals, product animations, logo animations, text animations, and promotional videos.

* Develop 3D content for hospitality brands, restaurants, food products, events, interiors, and campaigns.





* Create realistic or stylized 3D scenes, objects, environments, and visual compositions.

* Produce 3D videos suitable for Instagram reels, advertisements, digital screens, and promotional campaigns.

* Use lighting, camera movement, materials, textures, and rendering to create high-quality visuals.

5. Video Editing

* Edit videos for Instagram reels, advertisements, events, launches, and promotional campaigns.

* Select suitable footage, music, transitions, effects, and visual elements.

* Add subtitles, captions, voiceovers, graphics, and branding elements.

* Ensure videos are properly formatted for different platforms.

* Export videos in the correct resolution, aspect ratio, file format, and quality.

6. Branding & Visual Identity

* Follow and maintain GoldStone Hospitality’s brand guidelines.

* Create visual assets for existing and upcoming hospitality brands.

* Ensure all designs, videos, animations, and 3D content reflect the desired brand image.

* Develop creative styles that support premium, modern, attractive, and memorable hospitality experiences.

7. Marketing Campaigns

* Work closely with the Marketing, Digital Marketing, and Social Media teams.

* Convert campaign briefs into creative concepts and final designs.

* Create complete content sets for promotional campaigns.

* Develop static posts, reels, stories, motion graphics, videos, and advertisements for each campaign.

* Suggest new creative ideas based on current trends and audience behavior.

8. Events & Promotions

* Create promotional content for restaurant launches, parties, live events, festivals, corporate events, and special experiences.

* Design event posters, reels, invitations, digital screens, backdrops, and promotional videos.

* Create countdown posts, announcement videos, event highlights, and after-event content.

* Support the team with urgent and last-minute creative requirements when needed.

9. Creative Research & Trends

* Stay updated with Instagram, reels, motion graphics, 3D design, video editing, and digital marketing trends.

* Research creative work from leading hospitality, lifestyle, food, and luxury brands.

* Identify new formats, transitions, effects, sounds, and storytelling styles.

* Bring fresh and creative ideas to the creative team.

Required Skills

* Strong knowledge of Adobe Photoshop

* Strong knowledge of Adobe Illustrator

* Strong knowledge of Adobe After Effects

* Strong knowledge of Adobe Premiere Pro

* Knowledge of Blender, Cinema 4D, 3ds Max, Maya, or similar 3D software

* Knowledge of Adobe InDesign is an advantage

* Knowledge of Figma is an advantage

* Strong understanding of motion graphics and animation

* Strong video editing skills

* Understanding of 3D modeling, texturing, lighting, camera movement, and rendering





* Knowledge of Instagram reels and social media content formats

* Strong understanding of typography, composition, color, and visual hierarchy

* Ability to create content in vertical, square, and landscape formats

* Ability to work with music, sound effects, transitions, and visual effects

* Strong attention to detail

* Good creative and visual sense

* Ability to work under tight deadlines

Preferred Skills

Experience with:

* Instagram content creation

* Reels and short-form video editing

* 3D animation and 3D video production

* Motion graphics and kinetic typography

* Food, restaurant, café, hospitality, or lifestyle brands

* Event promotions and digital campaigns

* Product animation and promotional videos

* Social media advertising

* Food photography and video content

* Logo animation and brand videos

Knowledge of DaVinci Resolve, CapCut, Audition, Substance 3D, Unreal Engine, or other creative tools will be an added advantage.

Educational Qualification

* Bachelor’s degree or diploma in Graphic Design, Animation, Multimedia, Visual Communication, Film Making, Video Editing, Fine Arts, Advertising, or a related field.

* Relevant experience, strong technical skills, and an impressive portfolio may be considered in place of formal qualifications.

What We Are Looking For

We are looking for someone who is:

* Creative and visually strong

* Highly skilled in reels, video editing, and motion graphics

* Interested in 3D design and animation

* Updated with Instagram and social media trends

* Detail-oriented and quality-focused

* Fast and deadline-driven

* Proactive with creative ideas

* Good at visual storytelling

* Comfortable working in a fast-paced hospitality environment

* Able to take a concept from idea → design → animation/video → final delivery

* Willing to experiment with new creative styles, formats, effects, and technologies

Portfolio Requirement

Candidates must share a portfolio or showreel along with their application.

The portfolio should preferably include:

* Instagram posts and carousels

* Instagram reels

* Short-form videos

* Motion graphics

* 3D designs and animations

* Logo animations

* Promotional videos

* Video editing projects

* Typography animations

* Hospitality, food, lifestyle, or event creatives

* Digital advertising campaigns

* Before-and-after examples, if available

Candidates with a strong showreel demonstrating 3D, motion graphics, video editing, and social media content will be preferred.

Key Performance Areas

* Quality and originality of creative output

* Quality of Instagram posts, reels, videos, and motion graphics

* 3D design and animation quality

* Timely delivery of creative work

* Ability to execute campaign requirements

* Brand consistency across all content

* Engagement and visual impact of social media creatives

* Attention to detail in design, editing, animation, and final exports

* Creative contribution to marketing campaigns

* Effective collaboration with marketing and operations teams

Join GoldStone Hospitality and help us create content that people don’t just watch — they remember.

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 AI Video + 3D Animation + Motion Graphic Designer (India)
🏢 Goldstone Hospitality
📍 India