Job Description: Performance Marketing Expert

Industry: Modular Kitchen, Furniture & Water Ioniser
Experience: 2–5 Years
Location: Noida
Employment Type: Full-Time
Joining: Immediate Joiners Preferred

About the Role

We are looking for a results-driven Performance Marketing Expert to manage and scale digital advertising campaigns for our modular kitchen, furniture, and water ioniser brands. The ideal candidate should have strong expertise in lead generation, paid media, conversion optimisation, and ROI-driven marketing strategies.

You will be responsible for planning, executing, and optimising campaigns across multiple platforms to generate high-quality leads and drive business growth.

Key ResponsibilitiesPaid Advertising & Campaign Management

- Plan, execute, and optimise performance marketing campaigns across:
- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads (Facebook & Instagram)
- Other relevant advertising platforms
- Manage monthly advertising budgets and ensure maximum ROI.
- Develop campaign strategies based on business goals, target audience, and customer journey.

Lead Generation & Conversion Optimisation

- Create strategies to generate qualified leads for:
- Modular kitchens
- Custom furniture solutions
- Water ioniser products
- Analyse lead quality, CPL, conversion rates, and sales performance.
- Work closely with the sales team to improve lead conversion.
- Implement remarketing and retargeting strategies.

Data Analysis & Reporting

- Monitor campaign performance and identify growth opportunities.
- Track key metrics:
- ROAS
- CPL
- CPA
- CTR
- Conversion Rate
- Campaign ROI




- Prepare weekly/monthly performance reports with insights and recommendations.

Website & Funnel Optimisation

- Work with creative and content teams to develop high-performing ad creatives.
- Suggest landing page improvements for better conversions.
- Conduct A/B testing for ads, creatives, audiences, and campaigns.
- Ensure proper tracking through Google Analytics, Meta Pixel, and conversion tracking tools.

Required Skills & Qualifications

- 2–5 years of experience in performance marketing, preferably in:
- Interior design
- Modular kitchen
- Furniture
- Home improvement
- Consumer products
- D2C brands
- Robust knowledge of Google Ads and Meta Ads Manager.
- Experience handling lead generation campaigns.
- Understanding of funnels, customer behaviour, and conversion optimisation.
- Analytical mindset with strong reporting skills.
- Ability to manage budgets and achieve performance targets.

Preferred Skills

- Experience with high-ticket product lead generation.
- Knowledge of CRM integration and lead tracking.
- Understanding of SEO, content marketing, and social media marketing.
- Experience in scaling campaigns and reducing acquisition costs.

Key Performance Indicators (KPIs)

- Quality lead generation
- Reduced cost per lead
- Improved conversion rates
- Increased ROAS
- Revenue growth through paid campaigns

Salary

Competitive salary based on experience and performance.

Apply with: Resume + Previous campaign results/case studies (if available)

Pay: ₹18,092.28 - ₹72,627.99 per month

Benefits:

- Paid sick time

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Vrittidhi
📍 India