We are launching a new luxury brand in the Beauty, Salon & Skincare industry and are looking for a creative, dynamic and result-oriented Social Media Manager to join our team. This is an opportunity to be part of a new brand launch from the ground up, take ownership of our digital presence, and play a key role in building the brand's online identity, audience and growth.

Position: Digital Marketing Executive
Location: Dehradun, Uttarakhand
Experience: Minimum 2 Years of Relevant Experience – Mandatory
Travel Requirement: The role will involve travel to multiple sites/locations for photoshoots, video shoots, campaigns, events and other business requirements. Candidates should be travel-friendly and comfortable working on-location.

KEY RESPONSIBILITIES

Develop and execute an effective Social Media Strategy for the brand.
Conduct Keyword Research, Hashtag Research, Competitor Analysis and Trend Research to identify relevant topics and growth opportunities.
Plan and manage the Social Media Content Calendar.
Create, curate and publish engaging Social Media Content, including Reels, Videos, Posts, Stories and Carousels.
Take ownership of Content Creation and develop creative content ideas aligned with the brand's positioning.
Maintain a consistent and active presence across Instagram, Facebook, YouTube and other relevant platforms.
Stay updated with Social Media Trends, Trending Audio, Viral Content Formats, Hashtags and Algorithms.
Create content around Salon Services, Skincare Products, Product Launches, Offers, Events, Campaigns and Customer Experiences.
Coordinate and manage Photoshoots and Video Shoots at multiple locations as required.
Work closely with Photographers, Videographers, Designers, Influencers and Content Creators.
Identify and coordinate with relevant Influencers and Content Creators for collaborations and promotional campaigns.
Manage day-to-day Community Engagement, including comments, direct messages and audience interactions.
Monitor Reach, Engagement, Followers, Views,



Website Traffic and other Social Media Performance Metrics.
Prepare regular Social Media Performance Reports and recommend strategies for improvement.
Maintain a consistent Brand Image, Brand Voice and Visual Identity across all digital platforms.
Support Product Launches, Marketing Campaigns, Events and Promotional Activities.
Continuously develop new and innovative content ideas to improve Brand Awareness, Engagement, Reach and Organic Growth.

REQUIRED SKILLS & QUALIFICATIONS

Minimum 2 years of professional experience in Social Media Management is mandatory.
Strong Communication and Interpersonal Skills.
Excellent Content Creation and Creative Thinking abilities.
Solid understanding of Instagram, Facebook, YouTube and other social media platforms.
Good knowledge of Social Media Trends, Algorithms, Hashtags and Audience Engagement.
Understanding of Social Media Analytics and Performance Metrics.
Strong understanding of Reels, Short-Form Video Content and Viral Content Strategies.
Ability to independently plan, create, publish and manage social media content.
Strong sense of Branding, Visual Presentation and Content Aesthetics.
Travel-friendly and comfortable visiting different locations for shoots and campaigns.
Ability to manage multiple tasks, meet deadlines and work independently.
Experience in Luxury, Beauty, Salon, Skincare, Fashion or Lifestyle Brands will be an added advantage.
Candidates with a strong Social Media Portfolio or previous work samples will be preferred.

WHAT WE OFFER

Opportunity to be part of the launch and growth of a new luxury brand.
Opportunity to take ownership of the brand's digital presence and social media strategy.
Exposure to Luxury Beauty, Salon and Skincare Marketing.
Opportunities to work on Brand Launches, Campaigns, Photoshoots, Video Production and Influencer Collaborations.
A creative, growth-oriented and professional work environment.
Strong opportunities for learning, career development and long-term growth.

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive (India)
🏢 Vasundhra raj luxury Jewellery
📍 India