About Us:

Business and Technical Training College is a registered private career college in Toronto , Ontario , Canada committed to providing high-quality, career-focused education that prepares students for success in today’s workforce.

We are dedicated to maintaining an inclusive, supportive, and professional training environment, and our clinical instructors play a vital role in shaping the next generation of compassionate and competent healthcare professionals.

About the Role:

Business and Technical Training College is seeking a creative, detail-oriented, and results-driven Content Marketing Specialist to join our Marketing team on a part-time remote basis.

This role combines content writing, SEO, website management, email marketing, and HubSpot marketing automation. You will be responsible for creating high-quality content that educates prospective students, improves search engine rankings, supports lead generation, and nurtures prospective students throughout the admissions journey.

The ideal candidate is an exceptional writer with a strong understanding of digital marketing, search engine optimization, and marketing automation. You should be capable of transforming complex information into engaging, conversion-focused content while maintaining the College's professional brand voice.

Responsibilities:

Website & Content Development

- Write, edit, and optimize website content, including program pages, landing pages, admissions information, FAQs, and service pages.
- Create compelling, student-focused copy that accurately represents the College's programs and services.
- Regularly review and update website content to ensure accuracy, consistency, and SEO performance.
- Write persuasive calls-to-action (CTAs) that improve inquiry and application conversion rates.
- Develop content for brochures, flyers, presentations, digital advertisements, email campaigns, and other marketing materials.
- Create engaging content for social media captions, campaigns, and promotional initiatives.
- Support webinars, career fairs, student events, and recruitment campaigns with marketing content.




- Collaborate with internal teams to ensure all published content aligns with the College's brand voice and marketing objectives.
- Proofread and edit all marketing materials to ensure consistency, accuracy, professionalism, and brand standards.

SEO & Content Marketing

- Research, write, and publish SEO-optimized blog articles on education, career pathways, healthcare, skilled trades, childcare, business, student success stories, and related topics.
- Conduct keyword research and implement on-page SEO best practices.
- Monitor search performance and recommend improvements to increase organic website traffic.
- Research competitor content, industry trends, and emerging topics to develop fresh content ideas.
- Optimize existing website content to improve search engine rankings and user engagement.

Email Marketing & HubSpot

- Create, write, schedule, and optimize email marketing campaigns using HubSpot.
- Develop automated email workflows and lead nurturing campaigns for prospective students.
- Create newsletters, promotional campaigns, event invitations, admissions follow-up emails, and student communications.
- Segment contact lists and manage audience targeting within HubSpot CRM.
- Conduct A/B testing of subject lines, email copy, calls-to-action, and campaign timing.
- Monitor campaign performance, including open rates, click-through rates, conversions, and engagement metrics, and recommend improvements.

Qualifications & Experience:

- Bachelor's degree in Communications, Journalism, Marketing, English, or a related field.
- Minimum 4 + years of qualified experience in copywriting, content writing, digital marketing.
- Minimum 2+ Experience using HubSpot Marketing Hub and HubSpot CRM is required
- Excellent writing, editing, proofreading, and storytelling skills.
- Strong experience writing website content, landing pages, blogs, and SEO-focused copy.
- Understanding of SEO principles, keyword research,



and content optimization.
- Experience creating email marketing campaigns and marketing automation workflows.
- Ability to research complex topics and communicate them clearly to different audiences.
- Excellent organizational and time management skills with the ability to manage multiple deadlines.
- Creative thinking with a strong understanding of digital marketing principles.
- Self-motivated with the ability to work independently in a remote setting.
- Experience using Canva or Adobe Creative Suite is considered an asset.
- A portfolio of published articles, blogs, website copy, or other writing samples is required.

Schedule & Commitment:

- Part-time (20–25 hours per week)
- Monday to Friday
- Flexible working hours

Compensation:

Based on experience and qualifications.

How to Apply

Please submit your resume, a brief cover letter outlining your relevant experience, and a portfolio showcasing your previous work, including website content, blog articles, landing pages, email campaigns, or other published marketing materials.

No artificial intelligence (AI) is used to screen or assess applicants for this position.

We are committed to building an intentionally inclusive setting that engages, supports, and empowers diversity and belonging in the workplace and communities we serve. We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Pay: ₹30,000.00 - ₹32,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Application Question(s):

- How many years of experience do you have using HubSpot Marketing Hub or HubSpot CRM?
- Are you comfortable working remotely during business hours with Eastern Time (Ontario, Canada)?

Education:

- Bachelor's (Required)

Experience:

- Copywriting: 4 years (Required)
- Content marketing: 4 years (Required)
- Email marketing: 2 years (Required)

Work Location: Remote

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