Role Summary:

The Sales & Admission Counsellor is responsible for driving student enrolments, guiding prospective learners, and delivering outstanding admission experiences. This role acts as a vital connection between marketing, prospective students, and academic teams.

Key Responsibilities:

1. Lead Generation & Outreach

* Manage diverse enquiries: calls, walk-ins, emails, chat, and social media.

* Conduct timely follow-ups on marketing-generated leads through CRM and omnichannel outreach.

* Execute outbound campaigns: tele-calling, campus drives, workshops, webinars, and EdTech activations.

* Represent academy at career fairs, seminars, and industry events; participate in online webinars as required.

2. Counselling & Consultation

* Deeply understand learners’ academic background, skill gaps, career goals, and motivations.

* Provide transparent guidance about suitable courses, personalized learning paths, curricula, certifications, and placement prospects.

* Educate on course duration, outcomes, payment plans/financing, admission criteria, and industry alignment.

3. Conversion & Sales

* Convert leads to confirmed enrolments through consultative selling and solution mapping.

* Achieve individual and team targets for admissions and revenue; ensure timely payment and collection.

* Proactively cross-sell/up-sell other courses, modular workshops, or EdTech products.

* Negotiate payment plans and address objections in compliance with institute policies.

4. CRM & Data Management

* Maintain accurate lead records, admission documentation, and correspondence in CRM or lead-management platforms.

* Track conversion, follow-up frequency, and dropout rates; present actionable reports to management.

* 100% accuracy in following SOP’s Manual.

5. Coordination & Operations





* Liaise with digital team for campaign alignment and feedback on lead quality.

* Coordinate with academic/admin teams for Batch allocation, onboarding, orientation, and fee processing.

* Support documentation, verification, and compliance for admissions; ensure data confidentiality.

* Assist in organizing open houses, webinars, demo classes, free trials, and workshops.

6. Student Experience & Relationship Management

* Provide exceptional, empathy-driven support to prospective learners to build trust and long-term relationships—even for non-enrolling students.

* Address concerns and clarify value propositions for learning outcomes and career opportunities.

7. Reporting & Continuous Improvement

* Generate periodic reports on sales funnel, conversions, dropout analysis, and student satisfaction.

* Provide feedback for marketing, admission process enhancement, and product recommendations.

* Stay updated with current EdTech trends, regulatory changes, and targeted upskilling strategies.

Skills & Qualifications:

* Bachelor’s degree (any discipline). Pref management background.

* 1–3+ years’ experience in sales, admissions, or counselling (EdTech or training sector preferred).

* Strong communication and presentation skills in English and local languages.

* Ability to work with targets and handle multiple outreach channels with strong follow-through.

* Competency in basic computer applications, CRM/lead-management, and digital communication tools.

Compensation & Working Conditions:

* Base Salary: ₹18,000 to ₹35,000+ per month (experience and scale dependent).

* Incentives: Attractive incentive structure based on lead conversions and revenue targets.

* Job Type: Full-time, onsite role at the academy. Must be open to weekend/evening shifts and fast-paced, target-driven work setting.

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Sales & Admission Counselor (India)
🏢 Lakme Academy Powered By Aptech
📍 India