JOB DESCRIPTIONMARKETING OFFICERPosition Overview

The Marketing Officer will be responsible for supporting the company's marketing activities, generating leads, coordinating customer interactions, promoting projects, and contributing to overall sales and business growth.

Key Responsibilities

- Generate qualified leads through various marketing channels and activities.
- Promote company projects, properties, and services to prospective customers.
- Conduct outbound calls, follow-ups, and customer communications.
- Coordinate and schedule customer site visits and property presentations.
- Maintain regular follow-up with leads and prospective customers.
- Manage and update customer and lead information in the CRM/system.
- Support digital marketing activities, including social media and online campaigns.
- Coordinate with the sales team to convert leads into site visits and sales opportunities.
- Participate in exhibitions, promotional events, campaigns, and other marketing activities.
- Conduct market research and monitor competitor activities.
- Build and maintain strong relationships with prospective and existing customers.
- Prepare daily/weekly marketing activity and lead-generation reports.
- Achieve assigned lead-generation, site-visit, and conversion targets.




- Ensure professional representation of the company's brand and projects.
- Perform other marketing-related duties assigned by management.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
- 1–3 years of relevant experience preferred.
- Experience in real estate, construction, or property marketing will be an advantage.
- Good communication and interpersonal skills.
- Robust customer-handling and negotiation skills.
- Basic knowledge of digital marketing and social media platforms.
- Good working knowledge of MS Office and CRM tools.
- Target-oriented, proactive, and self-motivated.

Key Performance Areas (KPIs)

- Qualified leads generated.
- Site visits generated and completed.
- Lead-to-site-visit conversion rate.
- Site-visit-to-booking conversion rate.
- Monthly sales contribution.
- Customer follow-up effectiveness.
- CRM/data accuracy and timely updates.
- Marketing campaign performance.
- Achievement of assigned monthly and quarterly targets.

Reporting

Reports To: Marketing Manager / Sales Manager / Management

Location

Kozhikode, Kerala

Employment Type

Full-Time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 MARKETING OFFICER (India)
🏢 RAYO MARTIN PRIVATE
📍 India