A hands-on paid media role. You'll manage live campaigns on Meta and Google Ads, own performance tracking and reporting, and work closely with our creative and client servicing teams across a diverse client portfolio. The role carries real ownership and plenty of room to grow as you do.

WHAT YOU WILL OWN

Paid Campaign Execution

- Set up, launch, and manage paid campaigns on Meta and Google Ads across a portfolio of clients.
- Build campaigns that are well-structured from the start — clear objectives, sensible targeting, logical account architecture.
- Monitor performance daily, flag issues early, and make optimisation decisions with a clear rationale.
- Stay current with platform updates, recent features, and policy changes — and bring what's relevant back to the team.
- Approach every campaign with a testing mindset — form hypotheses, run structured experiments, and document findings even when the results disappoint.
- Work with the creative team to brief and test ad variations. Understand what drives performance, and be able to articulate it.

Lead Generation & Funnel Management

- Build and manage lead-generation campaigns end-to-end — from ad to landing page to conversion.
- Understand and contribute to sales-funnel design — mapping touchpoints, identifying drop-offs, and recommending fixes.
- Apply CRO thinking to landing pages and campaign flows — suggest and test changes that improve conversion rates.
- Work with CRM and marketing-automation tools to track lead quality, manage handoff, and measure downstream impact.

Tracking, Data & Reporting

- Own conversion tracking via GA4 and Google Tag Manager. If something isn't firing correctly, find it and fix it.
- Build performance reports that give clients a clear picture of what's working, what's not, and what to do next.
- Be comfortable spending time in dashboards and spreadsheets. The numbers won't always tell an obvious story — your job is to find one.

Tools, AI & Workflow

- Actively use AI tools in day-to-day work — for copy generation, creative briefing, audience research, and campaign analysis. Not occasionally, but as a default part of how you operate.
- Build and document repeatable workflows — for reporting, campaign setup, lead tracking, and cross-team handoffs — so good work doesn't depend on memory.




- Use automation tools (Zapier, Make, or similar) to cut manual effort across campaign management, reporting, and lead handling wherever possible.
- Work comfortably across CRM and marketing-automation platforms — HubSpot, Zoho, LeadSquared, or equivalent.
- Stay ahead of how AI is changing paid media — new ad formats, bidding intelligence, generative creative — and bring relevant developments to the team proactively.

Cross-Team Collaboration

- Work with client servicing and creative teams to turn briefs into well-structured campaign plans.
- Communicate clearly — in reports, in briefing sessions, and in the day-to-day. Numbers only matter if the right people know what to do with them.
- Be transparent about blockers, gaps, and questions. Good collaboration starts with honesty.

SKILLS WE'RE LOOKING FOR

Core

- Meta Ads Manager — campaign setup, audience strategy, creative testing, A/B experiments.
- Google Ads — Search, Performance Max, and Display: structuring and optimising campaigns.
- GA4 & Google Tag Manager — conversion tracking, event setup, attribution.
- Performance Reporting — pulling, interpreting, and presenting data clearly.
- Lead Generation & Sales Funnels — campaign-to-conversion thinking, funnel mapping, lead-quality assessment.
- CRO — landing-page analysis, A/B testing, identifying conversion blockers.
- CRM & Marketing Automation — HubSpot, Zoho, LeadSquared, or similar platforms.
- AI & Automation Tools — hands-on with ChatGPT, Claude, Zapier, Make, or equivalent; able to build workflows, not just use features.

Good to have

- Amazon Ads or other paid channels.
- A basic understanding of SEO or content performance.
- Familiarity with creative briefing and ad formats.

QUALIFICATIONS

- 2–3 years of hands-on paid media experience, preferably at a digital or creative agency.




- Demonstrable experience managing live campaigns on Meta and Google Ads with real budgets.
- Working knowledge of GA4 and GTM for conversion tracking and reporting.
- Exposure to lead-generation campaigns and sales-funnel thinking — you understand that a click isn't a conversion.
- Familiarity with at least one CRM or marketing-automation platform.
- Comfortable with spreadsheets, dashboards, and data-analysis tools.
- Actively uses AI tools as part of a regular workflow — and can show it with examples.
- Has built or contributed to at least one workflow or automation that improved how a team or process operated.
- A portfolio or track record you can speak to clearly — what you ran, what you learned, what you'd do differently.

WHO YOU ARE

- Analytical by instinct — you look at numbers and want to understand them, not just report them. You move fast and implement faster: you read about something, try it, and move on.
- The campaigns you build are tidy, the reports you send are clear, and you can explain a data point to a beginner just as easily as to a specialist.
- You're comfortable being wrong. Experimentation means accepting that most tests won't go the way you expected — and documenting them anyway.
- You ask questions when something's unclear, and you own it when something goes sideways.
- Most importantly, you're not looking to coast. You want to get better at this — the craft, the tools, and the thinking — and you want to be somewhere that rewards that.

A Little About Us

plan-a is a strategy, content, and design-driven digital marketing agency with a talented team of individuals who have contributed significantly to our success. In 10+ years of delivering delight, we have worked with companies at different life-cycle stages from various industries. We work with a globally established clientele and help them solve communication challenges with innovative campaigns that balance thought-provoking content and visually striking designs. Our teammates are digital natives and are constantly striving to deliver impact-focused campaigns. We're working with some of the most prominent organisations in India, Singapore, Dubai, Saudi Arabia & USA

Pay: From ₹35,000.00 per month

Benefits:

- Leave encashment
- Provident Fund

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 plan-a
📍 India