Performance Marketer — Meta & Google Ads

Company: Crucible Studio
Location: Delhi / Remote
Employment Type: Freelance / Part-Time / Full-Time
Experience: 1–3 years
Department: Performance Marketing

About Crucible Studio

Crucible Studio is a boutique branding and marketing consultancy focused on helping ambitious brands build stronger positioning, meaningful digital presence, and measurable growth.

We work across social media, branding, content, influencer marketing, performance marketing, and digital strategy. As we continue to grow, we are looking for a Performance Marketer who can take ownership of paid acquisition and help our clients achieve measurable business outcomes through Meta and Google Ads.

About the Role

We are looking for a hands-on Performance Marketer with solid practical experience in Meta Ads and Google Ads.

The ideal candidate understands that performance marketing is not simply about launching campaigns and monitoring metrics. You should be able to understand a client's business objective, identify the right audience, develop an appropriate campaign strategy, continuously optimize performance, and translate advertising data into actionable business insights.

You will work closely with the strategy, content, and creative teams to ensure that campaigns are supported by the right messaging, creatives, targeting, landing pages, and conversion journeys.

Key ResponsibilitiesMeta Ads

- Plan, set up, manage, and optimize campaigns across Facebook and Instagram.
- Develop campaign structures based on objectives such as lead generation, sales, conversions, traffic, engagement, and awareness.
- Conduct audience research and build relevant targeting strategies.
- Work with custom audiences, lookalike audiences, retargeting, and prospecting campaigns.
- Monitor key performance metrics including CPM, CTR, CPC, CPL, CPA, ROAS, conversion rate, and frequency.
- Conduct A/B testing across creatives, audiences, placements, messaging, and campaign structures.
- Identify performance trends and continuously optimize campaigns based on data.
- Manage campaign budgets efficiently while maintaining focus on business objectives.

Google Ads

- Plan, launch, and manage Google Search campaigns.
- Conduct keyword research and develop relevant keyword and match-type strategies.
- Create and optimize search ad campaigns, ad groups, keywords, negative keywords, and bidding strategies.




- Monitor search terms and identify opportunities for optimization.
- Work with conversion tracking and campaign attribution.
- Analyze metrics such as CPC, CTR, conversion rate, CPA, ROAS, impression share, and quality score.
- Explore additional Google Ads formats such as Display, Performance Max, and YouTube where relevant to the client's objectives.

Strategy & Optimization

- Understand each client's business model, target audience, competitive landscape, and marketing objectives.
- Develop performance marketing strategies aligned with the client's overall brand and growth goals.
- Analyze campaign data and identify what is working, what isn't, and why.
- Continuously test new audiences, creatives, offers, landing pages, and campaign approaches.
- Identify opportunities to improve lead quality, conversion rates, acquisition costs, and overall campaign efficiency.
- Stay updated with changes in Meta and Google advertising platforms, algorithms, policies, and best practices.

Reporting & Client Growth

- Prepare explicit and insightful performance reports.
- Communicate campaign performance, insights, challenges, and recommendations to the internal team.
- Go beyond reporting numbers and provide actionable recommendations for the next phase of campaigns.
- Help establish realistic KPIs and performance benchmarks for different clients.
- Maintain accurate campaign documentation and reporting.

What We're Looking For

- 1–3 years of hands-on experience managing paid advertising campaigns.
- Strong practical knowledge of Meta Ads Manager and Google Ads.
- Experience managing campaigns with real budgets and measurable outcomes.
- Strong understanding of digital marketing fundamentals, customer journeys, funnels, targeting, attribution, and conversion optimization.
- Ability to interpret data and make decisions based on performance insights.
- Understanding of ad creatives, copy, landing pages, and how they influence campaign performance.
- Strong analytical and problem-solving skills.




- Ability to independently manage campaigns and take ownership of results.
- Valuable communication and reporting skills.
- Comfortable working with multiple clients and different industries.

Good to Have

- Experience with Google Analytics 4 (GA4) and Google Tag Manager.
- Familiarity with Meta Pixel, Conversions API, and conversion tracking.
- Experience with CRM integrations and lead tracking.
- Experience with e-commerce and lead-generation campaigns.
- Experience with landing page optimization and conversion rate optimization.
- Google Ads or Meta certifications.
- Experience working with agencies, consultancies, startups, D2C brands, real estate, hospitality, or local businesses.

What Matters Most

We are less interested in someone who simply knows how to operate Ads Manager and more interested in someone who understands why a campaign works or fails.

You should be comfortable asking questions such as:

- Is the problem the audience or the creative?
- Are we generating leads or actually generating quality leads?
- Is the offer strong enough?
- Is the landing page converting?
- Is the campaign structure appropriate for the objective?
- Where is the funnel leaking?
- What does the data tell us that we should change?

We value ownership, curiosity, analytical thinking, experimentation, and commercial understanding.

What You Can Expect at Crucible Studio

- Opportunity to work across multiple brands and industries.
- Exposure to both branding and performance marketing, rather than paid media in isolation.
- Opportunity to work alongside strategy, content, branding, and creative teams.
- A fast-moving environment where ideas and experimentation are encouraged.
- Scope to take meaningful ownership of campaigns and client outcomes.
- Opportunity to grow with a young and ambitious consultancy.

How to Apply

Please submit:

- Your updated resume/CV.
- Portfolio or relevant case studies, if available.
- Details of the Meta and Google Ads campaigns you have personally managed.
- Briefly mention the approximate monthly ad budgets you have handled.
- Share one campaign you are particularly proud of and explain what you did, the objective, and the outcome.

Applications without relevant campaign experience or examples of work may not be considered.

Pay: ₹5,000.00 - ₹60,000.00 per month

Benefits:

- Flexible schedule
- Work from home

Work Location: Remote

📌 Performance Marketer (Delhi)
🏢 Crucible Studio
📍 Delhi