Role OverviewWe are looking for a data-obsessed Performance Marketer who can scale user acquisition and revenue acrossTamasha's portfolio of apps. This is a high-ownership role where you will own paid media budgets end-to-end,from strategy to execution to optimisation.You will partner closely with Growth, Product, and Creative teams to turn ad spend into sustainable, profitablegrowth — constantly testing, measuring, and iterating to beat target ROAS and CAC across channels.Key ResponsibilitiesPaid Media Strategy & Execution■ Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels■ Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets■ Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiencyData-Driven Optimisation■ Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps■ Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action■ Partner with Data and Analytics teams to build attribution models and MMM frameworksCross-Functional Collaboration■ Work with Creative and Design teams to brief and produce high-performing ad assets at scale■ Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion■ Collaborate with Finance on budget planning, forecasting, and marketing ROI reportingMarket & Competitive Intelligence■ Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance■ Monitor competitor campaigns and positioning across live streaming, gaming, and social apps■ Identify new channels and networks (influencer, affiliate, programmatic)



worth testingGrowth & Monetisation■ Own full-funnel growth levers across acquisition, activation, and re-engagement (AARRR)■ Partner with Monetisation teams to optimise campaigns around coins, gifting, and subscriptions■ Drive creator and influencer acquisition campaigns to fuel supply-side growthWhat We're Looking ForMust-Have■ 4-6 years of hands-on performance marketing experience across Meta, Google, and app-install campaigns■ Solid analytical skills — comfortable with SQL, spreadsheets, and marketing dashboards■ Proven experience scaling paid acquisition for consumer apps with large user bases (1M+ installs preferred)■ Deep understanding of mobile attribution, MMPs (AppsFlyer, Adjust, Branch), and funnel metrics■ Excellent communication skills; ability to work cross-functionally with Product, Creative, and Data teams■ Prior experience in Social Entertainment, Gaming, or Consumer Tech strongly preferredNice-to-Have■ Hands-on experience with Amplitude, Mixpanel, Clevertap, or Firebase■ Exposure to creator economy platforms or social networking products■ Experience at a high-growth startup (Series A-C stage)■ Familiarity with marketing mix modelling (MMM) or incrementality testingWhy Join Tamasha?Direct Growth Leadership ExposureReport to the Head of Growth. Your work hasboard-level visibility and real strategic impact.Data-Rich EnvironmentAccess to rich behavioural data across 30L+ users and6 apps. Ideal for a data-first marketer.Real OwnershipNo bureaucracy. You own your budgets end-to-end -strategy, execution, and outcomes.Multi-App EcosystemWork across apps at different stages - early-stage,growth, and scale all in one company

Pay: ₹800,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Performance Marketing Specialist (HSR Layout)
🏢 Tamasha.live
📍 HSR Layout