Digital Marketing Strategist – Growth & Performance

Company: Tecfuge Business Solutions LLP
Location: Kozhikode, Kerala – On-site
Employment Type: Full-Time
Experience: 3+ Years

About Tecfuge Business Solutions

Tecfuge Business Solutions LLP is a technology-driven company based in Kozhikode, Kerala, providing innovative business solutions across multiple domains. Our core business verticals include ERP Implementation (Odoo), Marketplace & E-commerce Solutions, and SkillsBee Academy, our professional training platform.

We help businesses streamline operations, accelerate digital transformation, and achieve sustainable growth through technology, digital innovation, and industry-focused solutions.

About the Role

We are looking for a Digital Marketing Strategist – Growth & Performance who can take ownership of our digital marketing strategy, evaluate existing marketing activities, identify growth opportunities, and develop new ideas, campaigns, and methods to improve brand visibility, engagement, lead generation, and overall business performance.

The ideal candidate should be more than a campaign executor. We are looking for someone who can think strategically, analyze what is working and what is not, experiment with new approaches, measure outcomes, and continuously improve the digital marketing process.

The candidate will work closely with management, content, design, and business teams to develop and execute data-driven marketing strategies across multiple business verticals.

Key ResponsibilitiesStrategy & Planning

- Develop and implement comprehensive digital marketing strategies aligned with business and revenue objectives.
- Evaluate existing digital marketing activities, campaigns, channels, and performance to identify gaps and opportunities.
- Develop new marketing ideas, campaign concepts, strategies, and methods to improve business growth.
- Identify the most effective channels, audiences, content formats, and campaign approaches for different business objectives.
- Develop short-term and long-term digital marketing plans and continuously refine them based on performance.
- Plan and manage marketing campaigns across multiple digital channels.

Performance Marketing

- Plan, launch, monitor, and optimize Google Ads and Meta Ads campaigns.
- Monitor campaign performance, conversion rates, cost per lead, ROI/ROAS, and other relevant KPIs.
- Identify underperforming campaigns and implement corrective strategies.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages, and campaign approaches.
- Explore new paid marketing opportunities and platforms based on business requirements.

SEO & Organic Growth

- Develop and execute comprehensive SEO strategies covering on-page, off-page, local, and technical SEO.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Identify opportunities to improve organic traffic, rankings, and conversions.
- Work with content and development teams to improve website structure, content, and SEO performance.




- Monitor search performance using Google Search Console and other SEO tools.

Content & Campaign Development

- Develop creative content ideas and campaign concepts based on market trends, audience behavior, and business objectives.
- Plan and manage monthly content calendars across relevant digital platforms.
- Collaborate with designers, content creators, and social media teams to execute campaigns.
- Review and improve ad copies, landing page content, website content, blogs, promotional materials, and other marketing communication.
- Identify new content formats, trends, and creative approaches to increase engagement and conversions.

Market Research & Innovation

- Conduct competitor and market research to identify emerging trends, customer needs, and new growth opportunities.
- Continuously explore new digital marketing tools, platforms, technologies, and strategies.
- Experiment with new marketing methods and evaluate their effectiveness.
- Use AI tools and emerging technologies where relevant to improve marketing efficiency, creativity, research, and performance.
- Stay updated with changes in search algorithms, advertising platforms, social media trends, and digital marketing best practices.

Analytics & Performance Evaluation

- Track and evaluate marketing performance using Google Analytics, Google Search Console, Meta Business Suite, Google Ads, and other analytics tools.
- Analyze campaign and channel-level data to identify trends, opportunities, and areas for improvement.
- Prepare weekly and monthly performance reports with meaningful insights and actionable recommendations.
- Present marketing performance and strategic recommendations to management.
- Establish and monitor KPIs for different campaigns and marketing initiatives.
- Use data and performance insights to continuously improve marketing strategies.

Lead Generation & Business Growth

- Develop digital strategies focused on generating high-quality leads and business opportunities.
- Optimize marketing funnels, landing pages, campaigns, and conversion points.
- Work with the sales/business development team to improve lead quality and conversion.
- Identify opportunities to reduce acquisition costs and improve marketing ROI.
- Contribute ideas and strategies that support overall business growth.

Required Skills

- Strong expertise in Digital Marketing, SEO, Google Ads, and Meta Ads.
- Strong understanding of performance marketing and lead generation.
- Proven ability to develop and implement digital marketing strategies.
- Strong analytical and data interpretation skills.




- Ability to evaluate existing marketing activities and identify areas for improvement.
- Strong creative thinking and ability to generate current campaign ideas and marketing approaches.
- Hands-on experience with keyword research and SEO tools.
- Solid understanding of content strategy and content planning.
- Good copywriting and proofreading skills.
- Experience with Google Analytics, Google Search Console, Meta Business Suite, and marketing analytics platforms.
- Understanding of conversion optimization, marketing funnels, and A/B testing.
- Strong communication, coordination, and project management skills.
- Ability to manage multiple campaigns and priorities simultaneously.

Qualifications & Experience

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- Minimum 3 years of hands-on experience in Digital Marketing.
- Mandatory experience working with established brands or a digital marketing agency.
- Proven experience in planning, executing, analyzing, and optimizing digital marketing campaigns.
- Hands-on experience managing SEO, Google Ads, and Meta Ads campaigns.
- Demonstrated ability to develop new marketing strategies, ideas, and growth initiatives.

Preferred

- Experience managing multiple brands or client accounts.
- Experience in B2B, technology, education, e-commerce, or service-based businesses.
- Google Ads, Meta Blueprint, HubSpot, or other relevant certifications.
- Experience with marketing automation, CRM, conversion optimization, or funnel management.
- Strong understanding of AI-powered marketing tools and emerging digital technologies.
- Portfolio or case studies demonstrating successful digital marketing campaigns or measurable growth.

What We Offer

- Competitive salary based on experience and capabilities.
- Opportunity to work across multiple business verticals and diverse marketing projects.
- Freedom to experiment with new marketing ideas and strategies.
- Collaborative, innovative, and growth-focused work environment.
- Continuous learning and professional development opportunities.
- Exposure to performance-driven digital marketing and high-impact growth initiatives.
- Opportunity to work closely with management and contribute directly to marketing strategy and business growth.

Must-Have Requirements

- 3+ years of Digital Marketing experience
- Mandatory experience with established brands or digital marketing agencies
- Strong expertise in SEO
- Hands-on experience with Google Ads and Meta Ads
- Strong understanding of performance marketing and lead generation
- Experience in content strategy and campaign planning
- Strong analytical and problem-solving skills
- Ability to evaluate existing strategies and develop new ideas/methods
- Data-driven approach with a strong focus on measurable results
- Excellent communication and coordination skills

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Digital Marketing Strategist (Kozhikode)
🏢 Tecfuge Business Solutions
📍 Kozhikode