About the Role
SUNROOOF talks to thousands of leads and customers every month across WhatsApp, email, and SMS. This role owns that communication end-to-end — from the moment a lead is created to the moment they convert (or need to be nurtured until they're ready). You'll make sure the right message reaches the right person at the right stage of their journey, and that every touchpoint sounds like SUNROOOF. You'll work closely with sales, marketing, and the CRM (Zoho) to turn scattered outreach into a structured, trackable system.

What You'll Own

Communication across the full lead journey:

- Lead creation — instant acknowledgement across WhatsApp/email/SMS the moment a lead enters the CRM.
- First call — pre-call context messages and post-call follow-ups.
- RNR (Ring No Response) — automated and manual re-attempt sequences until the lead is reached.
- Call back later — scheduled reminder flows so no lead falls through the cracks.
- Drawings requested — status updates and nudges through design/drawing turnaround.
- Every other stage in the funnel where a lead needs a nudge, a reminder, or a follow-up.

Lead nurturing through automated drip campaigns

- This is the biggest part of the role: design, build, and continuously improve multi-step drip campaigns that keep cold and undecided leads warm over weeks and months.
- Map out drip logic by lead stage, lead source, and behavior (opened but didn't reply, visited showroom but didn't buy, asked for drawings but went quiet, etc.).




- Write and sequence the messages for each drip — timing, channel mix, and escalation points,
- Monitor drip performance and kill or rework sequences that aren't converting.

CRM & operations

- Segment audiences in Zoho so messaging always matches lead stage and intent.
- Maintain message templates, approval flows, and opt-out/compliance basics (DND, WhatsApp policy, TRAI SMS regulations).
- Coordinate with sales so automated messaging supports — not conflicts with — live conversations.
- Track open rates, response rates, and stage-wise drop-offs; report weekly on what's working.
- Flag broken flows, delayed responses, or channel issues before they affect leads.

What We're Looking For

- Strong written English; can write a WhatsApp message and a formal email in equally valuable shape.
- Comfortable with spreadsheets (formulas, filtering, and reading large lead lists).
- Process-minded — thinks in terms of stages, triggers, and sequences, not one-off messages.
- Prior exposure to a CRM or marketing automation tool (Zoho, WATI, Interakt, Klaviyo, or similar) is a strong plus.
- 0–2 years of experience; freshers with the right aptitude are welcome to apply.
- Comfortable working in-office out of Sultanpur, Delhi

Job Types: Full-time, Permanent

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Provident Fund

Work Location: In person

📌 CRM & Communications Executive (India)
🏢 SUNROOOF
📍 India