Gurgaon Full-Time Senior

About this role

About the Role

Lenskart is building out its Hearing Aids business as a new consumer category, extending its playbook of making health & wellness devices affordable, accessible, and desirable — the same way it disrupted eyewear. We're looking for someone to own and lead this category end-to-end: from product and commercial strategy to compliance and go-to-market execution.

This is a high-ownership, build-from-the-ground-up role for someone who thinks like a founder inside a large consumer organization.

What You'll Own

- Category & Business Leadership: Own the Hearing Aids P&L; — pricing, margins, growth targets, and category roadmap.
- Consumer & Product Strategy: Bring strong consumer thinking to define product-market fit — device selection, features, and positioning for the Indian market.
- Commercial & Marketing Strategy: Drive demand generation, pricing strategy, and marketing calendar in partnership with brand/marketing teams; identify the right consumer segments and channels.
- Compliance & Licensing: Navigate and own regulatory for hearing aids/medical electronics in India (CDSCO/BIS/import licensing as applicable) — ensuring the business scales without compliance risk.
- Vendor & Sourcing Strategy: Build and manage relationships with device manufacturers/OEMs (domestic or import), evaluate technology partners, and negotiate commercial terms.
- Cross-functional Execution: Work closely with retail, supply chain, marketing,



and store teams to integrate hearing aids into Lenskart's omnichannel network.
- P&L; Ownership: Be accountable for unit economics, category profitability, and scale-up milestones.

What We're Looking For

- 5–10 years of experience in D2C consumer electronics, wearables, or hearing aids/medical devices, with clear exposure to business/commercial roles (not purely technical/R&D;).
- Strong consumer and business sense — ability to think like a category owner, not just an operator.
- Proven experience in commercial strategy, pricing, and marketing within an electronics/hardware business.
- Working knowledge of compliance, certifications, and licensing relevant to electronics/medical devices in India.
- Experience working with manufacturing/OEM partners — sourcing, vendor negotiation, quality/compliance alignment.
- Comfortable operating in an ambiguous, rapid-moving, 0-to-1 environment — this is category-building, not category-management.
- Prior experience in hearing aids, D2C wearables (smartwatches, earbuds, health devices), or consumer medtech strongly preferred.

Good to Have

- Direct industry connects in the hearing aid ecosystem (device makers, audiologists, distributors) — candidates can also be sourced via referral from existing industry contacts.
- Experience scaling a new category/business line within a larger organization.

Details

Job Type

Full-Time

Experience

Senior

Category

Sales

Deadline

Posted 6 days ago

📌 Category Head - Hearing AidsC Electronics) (Gurugram)
🏢 Lenskart Solutions
📍 Gurugram