Digital Marketing Executive — B2B E-commerce (EV & Lithium-ion Battery Components)

Company: ARB Accessories pvt ltd (arbaccessories.in)

Location: Greater Noida

Job Type: Full-time

Experience: 0-1 years

About the Role

ARB Accessories runs a custom-built B2B e-commerce platform selling lithium-ion battery and EV components — BMS boards, cells, chargers, connectors, and related parts. We're looking for a hands-on Digital Marketing Executive to own our day-to-day marketing operations, with a strong focus on making our products easier to find, both on Google and within our own catalog. A big part of this role is bridging the gap between how we name/list our products internally and how buyers actually search for them online.

What You'll Do (Day-to-Day)

SEO and Product Discoverability. Research keywords for technical, industry-specific search terms, for example what a 48V BMS board is called across the market versus how it's listed on our site. Rewrite and optimize product titles, descriptions, and meta tags to match real search demand. Run on-page SEO including alt text, schema and structured data for products, and internal linking. Monitor technical SEO health such as site speed, indexing, crawl errors, and sitemaps using Search Console.

Paid Advertising. Plan and run Google Ads (Search and Shopping) and LinkedIn Ads for B2B lead generation. Monitor spend, CPC, and conversion rates, and optimize campaigns weekly.

Content and Listings. Write or coordinate product descriptions, buying guides, and blog content for a B2B and technical audience such as installers, OEMs, and resellers.



Manage listings on B2B marketplaces like IndiaMART and TradeIndia if applicable.

Social Media and Outreach. Manage LinkedIn, Instagram, and Facebook for brand visibility and catalog highlights. Run email and WhatsApp campaigns for lead nurturing, dealer updates, and recent product launches.

Analytics and Reporting. Track performance via GA4 and Search Console. Build weekly and monthly reports on traffic, rankings, and conversions. Keep an eye on competitor pricing, keywords, and search rankings.

Cross-functional Work. Work closely with the catalog and product team to keep product data accurate and search-friendly. Support conversion rate optimization on product and category pages.

What We're Looking For

0 - 1 years of experience in digital marketing, ideally in e-commerce or B2B. Solid grasp of SEO fundamentals, both technical and on-page. Working knowledge of Google Ads, GA4, and Search Console. Comfortable working with spreadsheets and structured data such as keyword mapping and product data sheets. Good written English for product and content copy. Self-starter who can manage multiple channels independently.

Nice to Have

Prior experience in electronics, automotive, or the EV/battery industry. Basic HTML/CMS familiarity. Experience with B2B lead-gen tools or marketplace listing management. Basic design skills such as Canva for social and catalog creatives.

Benefits: Health Insurance, Provident Fund

Pay: ₹18,000.00 - ₹25,000.00 per month

Perks:

- Food provided
- Provident Fund

Work Location: In person

📌 Digital Marketing (India)
🏢 ARB Accessories
📍 India