Growth & Acquisition Manager

Company: Paprlab
Role Type: Full-Time
Experience Required: Minimum 5 Years

About Paprlab

Paprlab is building a new kind of stationery experience that combines handwriting with technology. Our products are designed to help people write, organize, remember, and turn handwritten ideas into useful digital information.

We are looking for an experienced Growth & Acquisition Manager to help scale Paprlab’s customer base and build a strong consumer brand, primarily in the U.S. market.

The Role

The Growth & Acquisition Manager will be responsible for driving customer growth from first discovery through purchase and repeat engagement.

This person should be highly hands-on, data-driven, and comfortable owning both strategy and execution.

Key Responsibilities

- Own Paprlab’s customer acquisition and growth strategy.
- Manage and optimize paid campaigns across Meta, Google, TikTok, Pinterest, and other relevant channels.
- Improve CAC, ROAS, conversion rate, and customer revenue.
- Develop and test audiences, offers, messaging, landing pages, and creative concepts.
- Work closely with the creative team to develop high-performing advertising content.
- Optimize the full customer funnel from ad click to checkout and repeat purchase.
- Analyze website traffic and identify conversion drop-off points.
- Run A/B tests across ads, landing pages, pricing, offers, bundles, and checkout.
- Improve Shopify and overall e-commerce conversion performance.
- Develop email, SMS, retargeting, abandoned-cart, and customer re-engagement strategies.
- Explore new growth channels including influencers, affiliates, partnerships, referrals, and organic acquisition.
- Support product launches and promotional campaigns.
- Track competitors and identify new opportunities within stationery, productivity, education, journaling,



and consumer technology.
- Prepare clear weekly and monthly performance reports.
- Work closely with founders and product teams to use customer behavior and marketing data to improve growth.

Key Metrics

- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- New Customer Revenue
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat Purchase Rate
- Email and SMS Revenue
- Cart and Checkout Conversion
- CAC-to-LTV Ratio

Experience & Qualifications

- Minimum 5 years of professional experience in growth marketing, performance marketing, customer acquisition, e-commerce, or a related field.
- Proven experience managing and scaling paid advertising campaigns.
- Strong experience with Meta Ads and Google Ads.
- Experience with Shopify, DTC brands, or e-commerce businesses strongly preferred.
- Strong understanding of customer acquisition funnels, conversion optimization, attribution, and retention.
- Ability to analyze data and make commercially driven decisions.
- Experience managing meaningful advertising budgets and improving acquisition efficiency.
- Robust understanding of testing, experimentation, and growth strategy.
- Excellent communication and project-management skills.
- Comfortable working in a fast-moving startup environment.

Ideal Candidate

We are looking for someone who is analytical, creative, commercially minded, and execution-focused.

The right person should constantly be asking:

“How can we acquire more customers, reduce acquisition cost, improve conversion, and build long-term customer value?”

At Paprlab, this role is not about impressions or followers alone. The goal is to build a repeatable, scalable, and profitable customer acquisition engine.

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Perks:

- Flexible schedule
- Work from home

Work Location: Remote

📌 Growth & Acquisition Manager (India)
🏢 Signs and Decal
📍 India