We are looking for an experienced and result-oriented Marketing Head to lead and manage the marketing and business development activities of our 11 diagnostic centres operating across different locations.

The candidate will be responsible for developing and implementing a centralized marketing strategy, increasing patient footfall and revenue, building relationships with doctors and hospitals, managing local marketing teams, and monitoring the marketing performance of all centres.

Key Responsibilities1. Overall Marketing Management

- Develop and implement a marketing strategy for all 11 diagnostic centres.
- Create location-wise marketing plans based on the potential and requirements of each centre.
- Increase patient footfall, revenue, referrals, and market presence of all centres.
- Identify new business opportunities and develop strategies for market expansion.
- Ensure consistent branding and marketing standards across all locations.

2. Doctor & Hospital Networking

- Develop and maintain strong professional relationships with doctors, hospitals, clinics, nursing homes, and healthcare professionals.
- Develop referral and corporate tie-ups to generate business.
- Regularly visit doctors and key referral sources.
- Identify new referral partners and monitor business generated from existing relationships.
- Organize doctor meetings, CME programs, health camps, and other professional activities.

3. Centre-Wise Marketing

- Prepare individual marketing plans for each of the 11 centres.
- Monitor centre-wise patient footfall, revenue, referrals, and marketing performance.
- Identify weak-performing centres and prepare corrective marketing strategies.
- Coordinate with Centre In-Charges to implement local marketing activities.
- Conduct regular visits to all centres and review marketing requirements.

4. Digital & Offline Marketing

- Plan and supervise digital marketing, social media, Google presence, local advertising, print media, outdoor advertising,



and promotional campaigns.
- Coordinate with external agencies, designers, printers, and digital marketing teams.
- Ensure proper use of promotional materials, banners, brochures, standees, and other marketing assets.
- Monitor campaign performance and calculate ROI.

5. Team Management

- Lead and manage the marketing/business development team working across different locations.
- Set monthly and quarterly targets for team members and individual centres.
- Conduct regular review meetings and performance evaluations.
- Train and motivate the marketing team.
- Ensure proper field visits, doctor meetings, and follow-up activities.
- Take corrective action where targets or responsibilities are not being achieved.

6. MIS & Performance Monitoring

- Prepare and review daily, weekly, and monthly marketing reports.
- Monitor centre-wise:
- Patient footfall
- Revenue
- Doctor referrals
- Corporate business
- Health camps
- Marketing expenses
- Lead generation
- Conversion rates
- Campaign performance
- Use MS Excel to analyse marketing data and prepare management reports.
- Present marketing performance and future action plans to management.

7. Corporate & Institutional Business

- Develop relationships with corporates, factories, schools, colleges, government institutions, insurance/TPA networks, and other organizations.
- Generate business through corporate health check-ups, camps, screening programs, and diagnostic packages.
- Negotiate and coordinate corporate tie-ups as per management policies.

Required Qualifications

- MBA/PGDM in Marketing / Sales / Business Development preferred.




- Graduate in any discipline with relevant healthcare marketing experience may also be considered.
- 5–10 years of relevant experience, preferably in healthcare, diagnostics, hospitals, or pathology/radiology services.
- Experience managing marketing teams across multiple locations will be highly preferred.

Required Skills

- Strong leadership and team-management skills.
- Excellent communication and negotiation skills.
- Robust knowledge of healthcare/diagnostic marketing.
- Excellent relationship-building skills with doctors and institutions.
- Strong analytical and decision-making abilities.
- Good knowledge of MS Excel, MIS, and marketing reporting.
- Ability to travel regularly between different centres.
- Target-oriented and result-driven approach.
- Ability to manage multiple locations simultaneously.

Key Performance Indicators (KPIs)

- Centre-wise increase in patient footfall.
- Centre-wise revenue growth.
- New doctor/referral relationships.
- Corporate and institutional tie-ups.
- Marketing ROI.
- Achievement of monthly/quarterly targets.
- Growth in new patient acquisition.
- Performance of the marketing team.
- Successful execution of health camps and promotional campaigns.

Preferred Candidate

The ideal candidate should be a strong leader and healthcare marketing professional who can independently manage marketing operations across all 11 centres, build strong doctor and corporate networks, identify growth opportunities, and deliver measurable improvement in patient footfall and revenue.

Key Skills:
Healthcare Marketing | Diagnostic Marketing | Business Development | Doctor Relationship Management | Corporate Tie-ups | Team Management | Multi-Location Management | Digital Marketing | Lead Generation | Patient Acquisition | MIS | MS Excel | Sales Target | Marketing Strategy

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Marketing Head (India)
🏢 UNISPITAL HEALTHCARE
📍 India