Key Responsibilities

1. School & College Outreach

* Visit schools, colleges, universities, coaching centres, and other educational institutions to introduce Anjion Learning programs.

* Identify and approach relevant decision-makers such as principals, heads of departments, teachers, placement officers, student coordinators, and management representatives.

* Establish and maintain strong relationships with educational institutions.

* Identify opportunities for seminars, orientations, workshops, career sessions, awareness programs, and student interaction sessions.

* Coordinate and facilitate institutional visits and student engagement programs.

2. Program Promotion

* Present Anjion Learning’s programs clearly and effectively to students and institutional representatives.

* Explain program features, benefits, course structure, faculty, learning methodology, and enrollment process.

* Conduct presentations and promotional sessions for students whenever required.

* Distribute and coordinate promotional materials such as brochures, posters, flyers, and digital resources.

* Represent Anjion Learning professionally during all institutional interactions.

3. Lead Generation & Conversion

* Generate qualified student leads through school and college visits, events, seminars, campaigns, and direct outreach.

* Collect and maintain accurate lead information.

* Coordinate with the inside sales/admissions team for timely follow-up.

* Track leads from initial contact → counseling → enrollment.

* Follow up with institutions and student groups to maximize conversions.

* Work towards achieving monthly enrollment and lead-generation targets.

4. Institutional Partnerships

* Develop long-term relationships with schools and colleges.





* Explore opportunities for institutional collaborations and student outreach partnerships.

* Negotiate and coordinate mutually beneficial promotional activities, subject to management approval.

* Maintain a database of institutions and key contacts.

* Identify recent institutions and unexplored geographical areas for expansion.

5. Events & Student Engagement

* Organize and coordinate career guidance sessions, orientation programs, workshops, seminars, and promotional events.

* Coordinate with academic and marketing teams to ensure smooth execution of events.

* Engage directly with students and understand their academic and career requirements.

* Collect student feedback and communicate relevant insights to the management and academic team.

6. Market Intelligence

* Research competing coaching centres, EdTech companies, and educational programs operating in the region.

* Identify emerging opportunities for student acquisition.

* Gather information regarding student preferences, institutional requirements, competitor offerings, and market trends.

* Provide regular feedback to management regarding field-level market conditions.

7. Reporting & Performance Tracking

* Maintain daily records of field visits and institutional interactions.

* Submit regular reports covering:

* Institutions visited

* Key contacts met

* Students reached

* Leads generated

* Events conducted

* Follow-ups required

* Enrollments generated

* Maintain the outreach pipeline using Google Sheets/CRM or other systems used by Anjion Learning.

* Review performance against assigned monthly targets.

Pay: ₹9,830.86 - ₹34,377.98 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Field Marketing Manager (India)
🏢 Anjion Learning
📍 India