Job Description :This role requires a combination of analytical, creative, strategic and AI-driven thinking to develop scalable and efficient campaign structures while leveraging automation and marketing technologies.
Job Description :
1. Campaign Management

- Develop, execute, monitor and optimize PPC campaigns across Google Ads, Meta Ads and other advertising platforms.
- Manage end-to-end campaign setup including audience targeting, creatives, tracking, bidding strategies and reporting.
- Continuously test ad copies, creatives, landing pages and audience segments to improve campaign performance.
- Candidate must have hands-on experience in managing and optimizing yearly marketing ad spends exceeding ₹1 Crore across multiple digital advertising platforms.
- 2. Strategy Development
- Develop comprehensive paid media strategies to increase brand visibility, drive high-quality traffic and generate leads at optimal CAC.
- Identify growth opportunities across platforms, audience cohorts and funnel stages.
- Build scalable performance marketing frameworks aligned with business objectives.

3. AI & Automation-Driven Optimization4. Analysis & Reporting5. Budget Management

- Utilize AI-powered tools and platform automation features for campaign optimization, audience analysis, bid management, creative testing and reporting.
- Leverage AI tools such as ChatGPT, Claude, Gemini, Meta Advantage+, Google AI features and automation platforms to improve productivity and campaign performance.
- Implement data-driven decision-making using predictive insights, automated rules and performance forecasting.
- Stay updated with emerging AI trends and integrate relevant tools into marketing workflows.
- Analyze campaign performance metrics including CPL, CAC, CTR, ROAS, conversion rates and lead quality.
- Prepare detailed reports and actionable insights to improve ROI and campaign efficiency.
- Monitor attribution, tracking accuracy and funnel performance across channels.




- Candidate must have strong knowledge of Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics (GA4), Meta Pixel and other relevant tracking and attribution tools.
- Strong understanding of event tracking, server-side tracking, attribution models and campaign performance measurement is required.
- Manage and optimize advertising budgets efficiently to maximize ROI across campaigns.
- Ensure effective allocation of budgets across channels, geographies and campaign objectives. Minimum Education :Graduate Skills :Skills :
- Minimum 4 years of experience in performance marketing with robust expertise in Google Ads (PPC) and Meta Ads.
- Proven experience in managing large-scale, complex and multi-vertical campaigns.
- Strong analytical and problem-solving skills.
- Proficiency in MS Excel/Google Sheets/Super metrics and reporting dashboards.
- Experience with tracking tools such as Google Tag Manager, GA4, Meta Pixel, Conversion API and analytics platforms.
- Familiarity with bid management and marketing automation tools.
- Strong understanding of AI-powered marketing tools, skills and automation workflows.
- Experience with CRM integrations, lead funnel optimization and attribution models.
- Knowledge of landing page optimization and A/B testing.
- Ability to interpret large datasets and derive actionable insights.
- Strong communication and stakeholder management skills.
- Must have experience managing yearly ad spends of ₹1 Cr+ across digital platforms. Experience :4+ years in performance marketing

Pay: ₹600,000.00 - ₹850,000.00 per year

Benefits:

- Provident Fund

Application Question(s):

- How much experience you have in Performance Marketing?
- Are you comfortable with Noida sec 127 Location?
- Which Google Ads campaign types have you worked on so far?
- How much yearly budget is managed only for lead gen campaigns?
- What are the top 3 Excel functions or features you use regularly in your work?
- What is your current ctc?
- What is your expected CTC?

Work Location: In person

📌 Performance Marketing - Assistant Manager (India)
🏢 Footprints Preschool and Daycare
📍 India