Content Strategist

Company: IRAA Digital Marketing
Location: Hyderabad
Employment Type: Full-Time

About the Role

IRAA Digital Marketing is looking for a creative and strategic Content Strategist with prior agency experience to join our growing team. The ideal candidate will be responsible for developing content strategies, defining brand voice, and providing creative direction across multiple client brands and industries.

This role requires someone who understands how content can build brands, engage audiences, and support business objectives. You should be comfortable working with multiple clients, managing different brand personalities, and turning ideas into effective content plans.

Key Responsibilities

- Develop and execute comprehensive content strategies for multiple client brands.
- Create monthly and campaign-based content calendars aligned with brand objectives.
- Establish and maintain a consistent brand voice and communication style for each client.
- Develop creative concepts and content ideas for Instagram, Facebook, LinkedIn, websites, and other digital platforms.
- Provide creative direction for reels, videos, photoshoots, social media creatives, campaigns, and other content formats.
- Work closely with designers, video editors, photographers, social media managers, and other creative team members.
- Research industry trends, competitors, target audiences,



and emerging content formats.
- Convert marketing objectives into engaging and relevant content concepts.
- Review and provide feedback on creative work to ensure brand consistency and quality.
- Plan content around product launches, campaigns, festivals, promotions, and significant brand moments.
- Monitor content performance and use insights to improve future strategies.
- Manage multiple projects and deadlines while maintaining quality and consistency.

Requirements

- 2+ years of experience in content strategy, content marketing, or a similar role, preferably within a digital marketing or creative agency.
- Strong understanding of social media platforms and current content trends.
- Excellent copywriting, communication, and storytelling skills.
- Ability to understand different industries, audiences, and brand personalities.
- Strong creative thinking and conceptualization skills.
- Experience working with multiple clients simultaneously is highly preferred.
- Ability to manage deadlines and coordinate with creative teams.
- Good understanding of social media marketing and digital branding.
- Knowledge of reels, short-form video content, campaigns, and social media creatives is an advantage.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Content Strategist (India)
🏢 IRAA DIGITAL MARKETING
📍 India