Group Company: CavinKare Private Limited

Designation: Business Development Officer

Office Location:

Position description: To Build and execute Category entry and growth plans, Drive innovation, Own the launch volume and value as well as the P&L; for the innovations

Primary Responsibilities:

- Manage Recent Product Development timeline launch
- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas
- Develop business plans for opportunities identified
- Implementing sale strategies to drive Sales growth (Revenue) in assigned area along with key GTM parameters.
- Developing & Managing an efficient distribution network as per distribution strategy
- Build and Promote strong, sustainable relationships with Distributor and Salons
- Identify and expand in new emerging markets
- Bring perspective on competition Benchmarking, market Intelligence wrt to product comparison, New Product, pricing, scheme etc.
- Plan and schedule timely deliveries to meet salon needs.
- Planning and implementing strategies for new product launch through Channel partners
- Ensure Salon queries are appropriately handled by the team and are resolved within the stipulated timeframe.
- Monitor Distribution , new outlet/salon opening and repeat business from existing salons
- Drive activities to gain market share in alignment with ASM/ Trade promotion team
- Identifying & networking with financially strong and reliable partners ,resulting in deeper market penetration & reach.
- Develop the category /brand strategy that delivers consumer loyalty and generates demand




- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives
- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.
- NPD launch value, volume and profitability
- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth
- Should have a growth mindset and ready to deliver as per company expectations.

Additional Responsibilities:

Reporting Team

- Reporting Designation: Area Sales Manager - Raaga (DESIG_57)
- Reporting Department: Sales & Distribution - PPD (PPD001)

Educational qualifications preferred

- Category: Bachelor's Degree, Master's Degree

- Field specialization: Sales, merchandising and other allied operations

- Degree: Master of Business Administration - MBA

- Academic score:
- Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

- Industry: FMCG/Telecom/Professional Care
- Role: In Sales
- Years of experience: 2 to 7

Key Performance Indicators:

Required Competencies:

Required Knowledge:

Required Skills:

1. Process Knowledge

2. Distributor Expansion

3. Market Knowledge

4. Trade Relations

Required abilities

- Physical: Age Eligibility: 26 to 32 years
- Other:

Work Environment Details:

Specific requirements

- Travel: As per business need
- Vehicle:
- Work Permit:

Other details

- Pay Rate:
- Contract Types: Permanent
- Time Constraints:
- Compliance Related:
- Union Affiliation:

Job Snapshot

Updated Date

08-09-2026

Job ID

JOB_1160

Department

Sales & Distribution - PPD

Location

Vijayawada, Andhra Pradesh, India

Experience

2 - 7 Years

Employee Type

Sales role (P)

📌 Raaga_BDO Skin_Vijayawada-Bangalore (Vijayawada)
🏢 CavinKare Group
📍 Vijayawada