About the Role

We are looking for an enthusiastic and creative Social Media and Content Executive to manage our brand's social media presence and support content creation across platforms. This is an excellent opportunity for someone starting their career in digital marketing, with hands-on exposure to content writing, content strategy, community engagement, and performance tracking.

Key Responsibilities

Social Media Management

- Manage day-to-day posting and scheduling across platforms (Instagram, Facebook, LinkedIn, Twitter/X, YouTube, Pinterest, etc.)
- Monitor social media channels for comments, messages, and mentions; respond or escalate as needed
- Track and report basic performance metrics (likes, shares, reach, engagement rate)
- Support hashtag research, trend monitoring, and competitor analysis
- Assist in running basic social media contests, campaigns, or promotions

Content Creation & Writing

- Write engaging captions, post copy, and content for social media, blogs, and website
- Assist in developing a monthly/weekly content calendar aligned with brand campaigns
- Create simple graphics, reels/shorts, and carousel posts using tools like Canva
- Repurpose long-form content into short, shareable social media snippets
- Proofread and edit content for grammar, tone, and brand voice consistency
- Assist in scriptwriting for short videos and reels
- Conduct basic keyword research to support SEO-friendly content (blogs, website copy)




- Coordinate with the design/video team to ensure timely delivery of creatives

Required Skills

- Valuable written communication skills and a strong content sense (copywriting, storytelling)
- Basic understanding of major social media platforms and their content formats
- Familiarity with tools like Canva, CapCut, Meta Business Suite, or scheduling tools (Buffer/Hootsuite) is a plus
- Basic knowledge of SEO and blog writing is a plus
- Basic knowledge of analytics/insights (platform-native or Google Analytics) is a plus
- Creativity, attention to detail, and willingness to learn

Qualifications

- Bachelor's degree in Marketing, Mass Communication, Journalism, English, or related field (or pursuing)
- 0–1 year of experience in social media management, content writing, or digital marketing
- Prior internship(s) in social media, content, or digital marketing will be considered a strong plus
- A personal portfolio, blog, or active social media handles showcasing content/writing skills is a plus

What We Offer

- Hands-on training in content writing, social media strategy, and digital tools
- Mentorship from experienced marketing and content professionals
- Opportunity to work on live brand campaigns and content projects
- Growth path into Content Writer, Social Media Manager, or Digital Marketing Executive roles

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media & Content Executive (India)
🏢 Ibaby
📍 India