Key Responsibilities

- Own marketing strategy and marketing-driven revenue targets.
- Build and scale inbound lead generation and demand generation programs.
- Plan and manage campaigns across Google Ads, LinkedIn, SEO and Email Marketing.
- Optimize marketing performance based on CPL, CAC, ROI, MQL, SQL and conversion rates.
- Develop and strengthen brand positioning across digital and offline channels.
- Drive Product Marketing and Go-to-Market (GTM) strategies for recent products and features.
- Develop content including blogs, case studies, whitepapers and sales collateral.
- Improve website performance, SEO, CRO and overall customer journeys.
- Work closely with Sales to improve lead conversion, pipeline contribution and deal velocity.
- Build, lead and mentor a high-performing marketing team.
- Manage agencies, freelancers and external marketing partners.
- Develop marketing dashboards and use data-driven insights to improve campaign performance.

📌 Head of Marketing (India)
🏢 Saaki Argus And Averil Consulting
📍 India