Roles & Responsibilities: Graphic Designer
Position Summary

The Graphic Designer is responsible for creating visually compelling designs across print and digital media to support the company's branding, marketing, sales, and internal communication needs. The role requires strong creative skills combined with the ability to translate business requirements into effective visual content within timelines.

Key Roles & Responsibilities

1. Marketing & Branding Collateral

- Design brochures, catalogues, product datasheets, flyers, and pamphlets for products/machinery.
- Create branding materials — logos, letterheads, business cards, banners, and signage — in line with brand guidelines.
- Design content for exhibitions, trade shows, and events (standees, backdrops, booth graphics).
- Ensure consistent brand identity (colors, fonts, logo usage) across all design materials.

2. Digital & Social Media Design

- Design creatives for social media platforms (LinkedIn, Instagram, Facebook) — posts, banners, and campaign graphics.
- Create graphics for website updates, email newsletters (EDMs), and digital advertisements.
- Design presentation templates (PowerPoint) for sales, management, and client-facing use.
- Support video/motion graphics content creation for product promotions or company updates (if applicable).

3. Product & Technical Visualization

- Design technical illustrations, product images, and diagrams for machinery/product catalogues.
- Work closely with the sales and engineering teams to visually represent product features, specifications, and USPs.




- Prepare 2D layouts/renders for product displays, manuals, or technical documentation (as required).

4. Coordination & Requirement Gathering

- Coordinate with sales, marketing, and management teams to understand design requirements and target audience.
- Translate briefs into creative concepts, offering design suggestions and mockups for approval.
- Incorporate feedback and revisions promptly while maintaining design quality and brand consistency.
- Coordinate with external vendors (printers, agencies) for print production, ensuring color accuracy and print-ready files.

5. Asset Management & Documentation

- Maintain an organized repository of design files, templates, logos, and brand assets for easy access and reuse.
- Ensure proper version control and naming conventions for design files.
- Maintain a design request tracker to manage multiple ongoing projects and deadlines.

6. Quality & Timeliness

- Ensure all designs are print/web-ready with correct specifications (resolution, color mode, file format).
- Proofread and quality-check designs for errors (spelling, alignment, branding compliance) before final submission.
- Manage multiple design requests simultaneously, prioritizing based on business urgency and deadlines.





Required Skills & Competencies

- Proficiency in design software: Adobe Photoshop, Illustrator, InDesign, CorelDRAW; Canva (for quick digital content).
- Basic knowledge of video editing/motion graphics tools (Premiere Pro, After Effects) is an added advantage.
- Solid understanding of layout, typography, color theory, and visual composition.
- Ability to design for both print and digital media with correct technical specifications.
- Creativity combined with attention to detail and brand consistency.
- Good communication skills to interpret briefs and present design concepts effectively.
- Time management skills to handle multiple projects under deadlines.

Qualifications & Experience

- Education: Diploma/Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or related field.
- Experience: 2–5 years of experience in graphic design, preferably with exposure to industrial/manufacturing or B2B marketing collateral.
- Portfolio: A strong portfolio showcasing branding, print, and digital design work is required.

Key Performance Indicators (KPIs)

- Turnaround time for design requests
- Number of revisions required per project (quality indicator)
- Brand consistency across all materials
- Stakeholder satisfaction (sales, marketing, management)
- Volume and quality of design output (monthly)

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Graphics Designer (India)
🏢 Countai Private
📍 India