Job Title: Sales Engineer

Department: Sales & Business Development

Experience: 2–5 Years

Employment Type: Full-time

Overview

We are seeking a results-driven and technically proficient Sales Engineer with a robust

background in industrial electrical systems and B2B sales. The ideal candidate is passionate

about field sales, enjoys extensive travel, and has established connections within heavy

industries such as steel, cement, paper, and manufacturing. This role demands a blend of

technical expertise, sales acumen, and relationship management skills to effectively

promote and sell Power Quality Solutions.

Key Responsibilities

1. Client Engagement

● Travel extensively to meet clients, consultants, distributors, and key stakeholders.

● Build and nurture long-term relationships with customers across steel, cement,

paper, and electrical consulting sectors.

2. Sales and Target Achievement

● Achieve and exceed assigned sales targets for Power Quality and Electrical Solutions.

● Develop and execute strategic sales plans to drive revenue growth and expand the

customer base.

3. Technical Knowledge & Application

● Leverage strong understanding of industrial electrical systems (UPS, Solar Inverters,

APFC, Drives, Power Factor Solutions).

● Communicate complex technical benefits in a clear, customer-oriented manner.

4. Network Building

● Utilize and expand existing professional networks among consultants, distributors,

and OEMs.

● Identify and onboard reliable channel partners and distributors to strengthen

regional presence.

5. Sales Leadership & Business Development

● Lead the regional sales and business development activities including:





○ Customer visits and lead generation

○ Offer submission and techno-commercial discussions

○ Order closing, execution follow-up, and project coordination

● Drive business expansion by exploring new market opportunities and partnerships.

6. Relationship Management

● Maintain consistent communication with clients, distributors, and consultants.

● Conduct regular visits to key accounts, share updates, and provide technical and

commercial support.

7. Reporting & Performance Tracking

● Prepare and submit monthly, quarterly, and yearly sales reports for the allocated

region.

● Analyze market data, track competitor activities, and report insights to management.

Qualifications & Experience

● Education:

○ Diploma in Electrical Engineering with 5+ years of experience, or

○ B.E / B.Tech in Electrical / Electrical & Electronics with 2–3 years of experience

in industrial or power quality sales.

● Industry Background:

Experience in UPS, Solar Inverters, APFC Panels, Drives, Power Quality Equipment,

or related fields is preferred.

● Other Requirements:

○ Valid two-wheeler driving license (mandatory for field travel).

○ Strong communication and presentation skills.

○ Proven ability to achieve sales targets independently.

Language Proficiency

● Fluency in Hindi, English, and the local language of the assigned region is mandatory.

Compensation & Incentives

● Competitive salary with performance-based bonuses and sales incentives.

● Additional rewards for exceeding sales targets and contributing to regional growth.

Pay: ₹45,000.00 - ₹65,000.00 per year

Work Location: In person

📌 Senior Sales Engineer (India)
🏢 Appsource Services
📍 India