India

Job Type

Full Time - Remote

About The Role

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams and vendors to launch campaigns on time and on budget.

Requirements
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What you’ll do?

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence.

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize the user experience.

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies.

Provide thought leadership and perspective for adoption where appropriate.

What you’ve?

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

📌 Digital Marketer (India)
🏢 Mas Vee Digital
📍 India