Position: Marketing Executive/Manager

Job Summary

We are looking for a dynamic, confident, and result-oriented Marketing & Admissions professional to drive student admissions, strengthen the school’s brand presence, build relationships with prospective parents, and support the school’s overall growth objectives.

Key Responsibilities

Marketing & Business Development

- Develop and implement marketing strategies to increase school admissions and visibility.
- Identify potential admission sources and explore new markets and communities.
- Build relationships with corporates, residential communities, educational consultants, preschools, and other relevant organizations.
- Plan and coordinate promotional activities, school events, open houses, exhibitions, and outreach programmes.
- Support digital marketing initiatives, social media campaigns, email campaigns, and other promotional activities.
- Monitor competitor schools, their offerings, fee structures, marketing activities, and admission trends.
- Generate innovative ideas to enhance the school's brand image and attract prospective parents.

Parent & Stakeholder Engagement

- Build strong and skilled relationships with prospective and existing parents.
- Address queries promptly and ensure a positive parent experience throughout the admission journey.
- Represent the school professionally during events, exhibitions, seminars, and external engagements.
- Coordinate with academic, administration, transport, finance,



and other departments to ensure smooth admissions.

Key Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong convincing, counselling, negotiation, and presentation skills.
- Target-oriented and proactive approach.
- Good networking and relationship-building abilities.
- Strong follow-up and lead-conversion skills.
- Confident personality with a professional appearance.
- Ability to work independently as well as with a team.
- Good knowledge of MS Office, CRM systems, and digital marketing platforms.
- Willingness to travel locally for marketing and outreach activities.

Qualification & Experience

- Bachelor's degree in Marketing, Business Administration, Management, Communications, or a related field.
- 2–5 years of experience in school admissions, educational sales, marketing, business development, or a similar role.
- Experience in the K-12 education sector/school admissions will be an added advantage.
- Candidates with a proven record of achieving admission/sales targets will be preferred.

Performance Indicators

- Number of qualified enquiries generated.
- Lead-to-admission conversion ratio.
- Monthly/annual admission targets achieved.
- Outreach partnerships and marketing initiatives established.
- Overall contribution towards student enrolment and school brand visibility.

Pay: ₹30,974.47 - ₹50,753.68 per month

Work Location: In person

📌 Marketing Executive or Manager (Bengaluru)
🏢 TCIS
📍 Bengaluru