KRA 1: Digital Marketing & Brand Visibility

- Responsibilities:
- Plan and execute overall digital marketing strategy (website, SEO, paid ads, social media, email)
- Manage marketing budget allocation across digital channels
- Oversee content calendar — blogs, case studies, product pages, videos
- Manage agency/vendor relationships (SEO agency, ad agency, designers)
- KPIs:
- Website traffic growth (MoM/YoY %)
- Brand search volume growth
- Marketing spend vs. budget adherence (%)
- Content publishing frequency (pieces/month)

KRA 2: SEO Performance

- Responsibilities:
- Own on-page, off-page, and technical SEO strategy
- Conduct keyword research relevant to industrial/B2B search intent
- Monitor site health, backlinks, and page speed
- Coordinate with web developer/SEO agency for fixes and improvements
- KPIs:
- Organic traffic growth (%)
- Keyword ranking improvements (top 10/top 3 positions)
- Domain Authority / Domain Rating growth
- Organic-to-lead conversion rate

KRA 3: Lead Generation

- Responsibilities:
- Run and optimize lead-gen campaigns (Google Ads, LinkedIn Ads, email marketing)
- Manage lead capture forms, landing pages, and CRM lead flow
- Qualify and nurture leads (MQL to SQL) in coordination with Sales
- Track cost-per-lead and channel-wise lead quality
- KPIs:
- Number of qualified leads generated per month
- Cost per Lead (CPL) and Cost per Acquisition (CPA)
- MQL to SQL conversion rate
- Lead-to-order conversion rate (with Sales)

KRA 4: Team Management

- Responsibilities:
- Lead, mentor, and manage the marketing team (digital, content, design, lead-gen executives)
- Assign tasks, set individual targets, and review performance




- Conduct regular training on tools/trends (SEO updates, ad platform changes)
- Ensure timely execution of campaigns and deliverables
- KPIs:
- Team productivity/output vs. plan
- Team attrition rate
- On-time delivery rate of campaigns/projects
- Individual team member KPI achievement %

KRA 5: Sales & Marketing Alignment

- Responsibilities:
- Coordinate with sales team on lead handoff and feedback loop
- Support sales collateral development (brochures, presentations, case studies)
- Plan participation in trade shows/exhibitions
- Conduct competitor and market analysis
- KPIs:
- Sales-accepted lead rate (SAL %)
- Revenue influenced/attributed to marketing
- Number of exhibitions/events executed vs. planned
- Market share/competitor benchmarking reports delivered (quarterly)

KRA 6: Reporting & Analytics

- Responsibilities:
- Track and report performance across all channels (SEO, ads, email, social)
- Present monthly/quarterly marketing performance to leadership
- Use data to optimize campaigns and reallocate budget
- KPIs:
- Timeliness and accuracy of monthly reports
- ROI on marketing spend (Marketing ROI %)
- Dashboard/reporting adoption and usage

Required Qualifications

- minimum 5–7 years in a B2B manufacturing/industrial product company
- Hands-on expertise: SEO tools (SEMrush/Ahrefs/GSC), Google Ads, LinkedIn Ads, CRM (HubSpot/Zoho/Salesforce)
- Proven team management experience
- Robust analytical and reporting skills (Google Analytics, Excel/Sheets, dashboards)
- MBA in Marketing preferred

Pay: ₹65,000.00 - ₹75,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing Manager ((Manufacturing/Industrial Products) (Thane)
🏢 Precihole Sports
📍 Thane