Content & Social Media Strategist
Brand: Sestra
Location: Fort, Mumbai
Employment Type: Full time
Working Hours: Monday–Friday, 10:30 AM–6:30 PM
Saturday: Work From Home

About the Role

We're looking for a creative, trend-savvy Content & Social Media Strategist to build and grow Sestra's digital presence through engaging, relatable, and high-performing content.

The ideal candidate should have hands-on experience managing social media for fashion, apparel, lifestyle, or D2C brands, understand Instagram deeply, and know how to turn fashion products and brand stories into content people want to watch, save, share, and buy from.

Key Responsibilities

- Develop and execute Sestra's social media and content strategy.
- Manage and grow Instagram and other relevant social platforms.
- Brainstorm Reels, Stories, carousels, campaigns, and trend-based content.
- Create and manage monthly content calendars.
- Stay updated on Instagram trends, viral formats, sounds, memes, and competitor activity.
- Write creative briefs, captions, hooks, and content concepts.
- Coordinate with designers, photographers, videographers, and editors.
- Plan and coordinate fashion/product/content shoots.
- Be comfortable appearing in Reels and creating on-camera content when required.
- Identify and coordinate with influencers and content creators.
- Monitor content performance, reach, engagement, saves, shares,



and follower growth.
- Use insights to continuously improve the content strategy.
- Ensure all content reflects Sestra's brand identity, tone, aesthetics, and positioning.

Requirements

- 1–3 years of experience in social media/content roles.
- Prior experience working with a fashion, apparel, lifestyle, beauty, or D2C brand is strongly preferred.
- Strong understanding of Instagram, Reels, Stories, and YouTube Shorts.
- Strong creative thinking, copywriting, and storytelling skills.
- Good understanding of fashion/lifestyle content and visual aesthetics.
- Comfortable being in front of the camera.
- Experience planning and executing content shoots.
- Experience working with influencers/content creators is preferred.
- Highly organized, proactive, and able to manage multiple projects.
- Basic knowledge of Canva, CapCut, Instagram editing tools, or similar platforms.

Bonus Skills

- Experience managing social media for a fashion/apparel brand.
- Experience with influencer collaborations and barter/paid campaigns.
- Basic photography/video shooting and editing skills.
- Understanding of fashion trends and consumer behaviour.
- Familiarity with AI tools for content ideation and creation.
- Experience growing an Instagram account organically.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Content & Social Media Strategist (Mumbai)
🏢 Dindayal Biyani Securities
📍 Mumbai