Marketing Specialist (B2B SaaS)

Location: Hyderabad (Onsite)

Experience: 2-3 Years

Industry: B2B Marketing | SaaS | Technology

About The Smarketers

The Smarketers is a full-service B2B marketing agency that helps technology and

industrial businesses accelerate growth through Inbound Marketing, Demand

Generation, Account-Based Marketing (ABM), RevOps & MarTech, Website

Development, and AI-powered marketing solutions.

We partner with startups, mid-market companies, and global enterprises across IT

Services, SaaS, System Integrators, Cybersecurity, Manufacturing, Industrial

Automation, Telecom, Healthcare & Life Sciences, helping them build a predictable

pipeline, accelerate revenue, and drive measurable business outcomes.

At The Smarketers, we believe great marketing combines strategy, creativity, technology,

and data. As AI reshapes the marketing landscape, we're continuously evolving how we

work by combining strong marketing fundamentals with AI, automation, and modern

marketing technologies to deliver better results for our clients.

About the Role

We're looking for a Marketing Specialist with strong expertise in Inbound Marketing

who can build and scale modern B2B demand generation programs while supporting

strategic Account-Based Marketing (ABM) initiatives.

The ideal candidate understands how to attract, engage, nurture, and convert B2B

buyers through content, AEO, GEO, marketing automation, lifecycle marketing, and

data-driven campaign optimization. While Inbound Marketing and Demand Generation

are the primary focus of this role, you'll also contribute to targeted ABM programs for

strategic accounts.

This is a high-ownership role for someone who enjoys solving problems, working across

multiple client accounts, collaborating with cross-functional teams, and delivering

measurable business impact.

You'll thrive in this role if you're passionate about learning, comfortable working in a

fast-paced agency environment, confident in leading client conversations, and excited

about using AI and automation to improve quality, efficiency, and results.

Key Responsibilities

Inbound Marketing & Demand Generation (Primary)

● Develop and execute inbound marketing strategies that attract, engage, nurture,

and convert qualified B2B buyers.

● Build and optimize demand generation campaigns across content, AEO, GEO,

email marketing, landing pages, webinars, social media, and organic channels.

● Create and execute lead nurturing programs, lifecycle marketing campaigns, and

marketing automation workflows.

● Develop content strategies including blogs, case studies, whitepapers, eBooks,

landing pages, webinars, sales enablement assets, and thought leadership

content.

● Improve website conversion rates through content optimization, user journey

improvements, and conversion rate optimization (CRO).

● Partner with Sales and RevOps to improve lead quality, MQL-to-SQL conversion,

pipeline generation, and revenue contribution.

● Support SEO-driven content initiatives and improve visibility across modern

search experiences, AI-assisted discovery, and relevant industry communities.

Account-Based Marketing

● Support the planning and execution of targeted ABM campaigns for strategic

accounts.

● Define Ideal Customer Profiles (ICP),



account segmentation, account

prioritization, and personalized engagement strategies.

● Collaborate with Sales to align account-based campaigns with revenue goals.

● Measure account engagement and optimize campaigns based on performance

insights.

Marketing Automation & AI

● Build and optimize lead nurturing, lead scoring, segmentation, lifecycle

automation, and campaign workflows using HubSpot or similar platforms.

● Leverage AI and automation to improve research, campaign planning, content

creation, reporting, documentation, and operational efficiency.

● Identify opportunities to automate repetitive tasks and build scalable marketing

processes while maintaining quality and accuracy.

Analytics & Optimization

● Track and optimize key metrics including website traffic, lead generation, MQLs,

SQLs, conversion rates, pipeline influence, campaign performance, account

engagement, and revenue contribution.

● Build actionable dashboards and provide insights using HubSpot, Looker Studio,

Airtable, DashThis, or similar reporting tools.

● Continuously improve campaigns through experimentation, A/B testing, analytics,

and business insights.

Client & Project Management

● Manage multiple global B2B client accounts in a fast-paced agency setting.

● Lead client discussions, present recommendations, and build trusted

relationships with stakeholders.

● Collaborate closely with Sales, RevOps, Content, AEO, GEO, Paid Media,

Design, Development, and Leadership teams to deliver integrated marketing

programs.

● Drive projects with ownership, accountability, quality, and timely execution.

What We're Looking For

We're looking for someone who combines strong marketing expertise with curiosity,

technology, and ownership.

The ideal candidate will have:

● 2–3 years of experience in B2B Inbound Marketing and Demand

Generation.

● Proven expertise in content marketing, AEO, GEO, lead nurturing, lifecycle

marketing, conversion optimization, and marketing automation.

● Experience planning and executing multi-channel inbound marketing campaigns

that generate measurable pipeline growth.

● Experience supporting or executing Account-Based Marketing (ABM) campaigns

is highly preferred.

● Experience working with SaaS, Technology, IT Services, Cybersecurity,

Healthcare, Manufacturing, Telecom, or other B2B industries.

● Hands-on experience with HubSpot or similar CRM and marketing automation

platforms.

● Familiarity with LinkedIn Ads, Google Ads, email marketing, analytics, and

performance marketing.

● Strong understanding of the modern B2B buyer journey and revenue-focused

marketing strategies.

● Excellent analytical, communication, presentation, client management, and

stakeholder management skills.

● Ability to manage multiple projects and priorities in a dynamic agency

setting.

AI & Automation Mindset





We're not looking for marketers who simply use AI tools—we're looking for marketers

who know how to combine deep marketing expertise with AI to produce better outcomes.

You'll stand out if you:

● Use AI to improve the speed, quality, and effectiveness of your work.

● Build automations that reduce manual effort and improve consistency.

● Apply critical thinking and marketing expertise to validate AI-generated outputs.

● Continuously explore new AI tools, workflows, and marketing technologies.

● Stay updated with evolving industry trends and best practices.

● Proactively identify better ways of working and contribute to improving internal

processes.

Why Join The Smarketers?

● Work with leading global B2B technology companies across diverse industries.

● Lead impactful Inbound Marketing and Demand Generation programs that

directly influence business growth.

● Contribute to strategic Account-Based Marketing initiatives for enterprise clients.

● Be part of a collaborative, high-performance agency where ownership,

innovation, and continuous learning are valued.

● Work alongside specialists across strategy, RevOps, Content, SEO, Paid Media,

Design, Development, and Marketing Technology.

● Get the chance to experiment with AI, automation, and modern marketing

technologies to shape the future of B2B marketing.

● Accelerate your professional growth through challenging work, meaningful client

exposure, and continuous upskilling.

Our Ideal Team Member

We value people who:

● Think strategically and execute with excellence.

● Take ownership and lead with accountability.

● Communicate confidently with clients and internal teams.

● Have a strong Inbound Marketing mindset with a passion for generating

measurable business outcomes.

● Understand how ABM complements inbound strategies to accelerate enterprise

growth.

● Embrace AI and automation without compromising marketing fundamentals.

● Continuously learn, share knowledge, and adapt to change.

● Thrive in a collaborative, fast-paced agency environment.

● Are passionate about creating win-win outcomes for clients, teammates, and The

Smarketers.

Pay: ₹300,000.00 - ₹500,000.00 per year

Advantages:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- How many years of professional experience do you have in B2B Inbound Marketing?
- How many years of experience do you have in Demand Generation?
- How many years of experience do you have working with SaaS, Technology, IT Services, or other B2B industries?
- How many years of hands-on experience do you have with HubSpot or similar CRM/marketing automation platforms?
- How many years of experience do you have in Account-Based Marketing (ABM)?
- Have you worked with marketing automation workflows, lead scoring, segmentation, or email automation?
- Have you managed multiple client accounts or marketing projects simultaneously?
- what is your expected CTC ?

Education:

- Bachelor's (Required)

Language:

- English (Required)

Location:

- Hyderabad, Telangana (Required)

Work Location: In person

📌 Marketing SpecialistB SaaS) (Hyderabad)
🏢 The Smarketers
📍 Hyderabad