Company:B-Tech Digital AgencyLocation:CoimbatoreJob Type:Full-TimeExperience:1– Years PreferredAbout the RoleB-Tech Digital Agency is looking for aPerformance Marketerwith hands-on experience inMeta Ads, Lead Generation and Social Media Management .The ideal candidate should be able to plan, execute, monitor and optimize digital advertising campaigns with a robust focus on generatingquality leads and measurable results for clients .Roles & ResponsibilitiesPlan, create and manageFacebook & Instagram (Meta) Ad campaignsHandleLead Generation, Traffic, Engagement and Conversion campaignsResearch and create relevanttarget audiences, custom audiences and retargeting audiencesMonitor and optimize campaigns to improveCPL, CPC, CTR, CPA and overall ROIPerformA/B testingon creatives, ad copy, audiences and campaign strategiesIdentify winning campaigns and scale them effectivelyCoordinate with theGraphic Design & Content Teamfor ad creativesManage clients'Facebook & Instagram social media accountsPlan and maintain social media content calendarsMonitor campaign budgets and daily ad spendAnalyse lead quality and campaign performancePrepareweekly/monthly performance reportsProvide recommendations to improve client campaign resultsStay updated withMeta Ads trends,



algorithm changes and digital marketing strategiesRequired SkillsStrong practical knowledge ofMeta Ads ManagerFacebook & Instagram AdvertisingLead Generation CampaignsAudience Targeting & RetargetingCampaign OptimizationA/B TestingSocial Media ManagementBasic understanding of Meta Pixel and conversion trackingAbility to analyse campaign metrics and make data-driven decisionsGood communication and team coordination skillsAdded AdvantageKnowledge or experience in:Google AdsGoogle Analytics 4 (GA4)Google Tag ManagerMeta Pixel / Conversion APICanvaLanding Page OptimizationMarketing AutomationCandidate We Are Looking ForWe are looking for someone who isresult-oriented rather than just task-oriented .The candidate should understand:Ad Spend → Campaign → Leads → Lead Quality → Conversion → ROIPrevious campaign results, portfolio or Meta Ads performance screenshots will be an added advantage.Performance KPIsPerformance will primarily be evaluated based on:Cost Per Lead (CPL)Lead QualityClick-Through Rate (CTR)Cost Per Click (CPC)Conversion PerformanceCampaign ROI / ROAS where applicableBudget UtilizationClient Campaign PerformanceReporting & Optimization QualityHow to ApplySend your:Resume + Previous Campaign Portfolio / ResultsB-Tech Digital Agency, CoimbatoreWhatsApp: (phone hidden)/8072562237Join B-Tech Digital Agency and turn ad spend into real business results. ith their audience, and achieve measurable results.

📌 Performance Marketer (Maharashtra)
🏢 B-Tech Digital Agency
📍 Maharashtra