Senior Manager – MarketingLocation: Okhla, New DelhiDepartment: Brand MarketingReports To: FounderAbout House of ChikankariHouse of Chikankari is one of India's fastest-growing D2C fashion brands, bringing India'srich craftsmanship to the modern woman through timeless design, exceptional quality, andmeaningful storytelling.About the RoleWe are looking for a Senior Manager – Marketing to lead our brand strategy and executionwhile working directly with the Founder. This role will own the brand narrative, campaigns,content, creative direction, and customer experience across all channels, while ensuringevery initiative delivers measurable business impact.Key ResponsibilitiesBrand StrategyOwn and execute the overall brand strategy aligned with business goals.Define brand positioning, messaging, and annual campaign calendars.Ensure consistency across all customer touchpoints.Campaigns & Product LaunchesLead 360° campaigns across digital, social, influencer, CRM, PR, website, and offlinechannels.Drive seasonal campaigns, product launches, collaborations, and sales campaigns.Develop Go-to-Market strategies for every collection.Content & Brand StorytellingBuild and own the House of Chikankari brand narrative across all channels.Lead content strategy across social media, website, CRM, PR, packaging, and retail.Drive founder-led content and storytelling around collections, artisans, andcustomers.Ensure all communication reflects the brand& tone, identity, and values.Creative LeadershipLead photography, videography, design, copy, and art direction.Review and approve all major creative assets.Maintain premium creative standards across every touchpoint.Customer Experience & PartnershipsEnhance the brand experience across website,



packaging, CRM, and customercommunication.Lead influencer, celebrity, PR, and strategic brand collaborations.Manage agency and external creative partners.Performance & AnalyticsTrack brand performance through campaign ROI, engagement, traffic, conversion,retention, repeat purchase, and brand awareness.Use customer insights and data to improve campaigns and brand initiatives.Present regular performance reviews and recommendations to the Founder.Partner with Growth, CRM, E-commerce, and Finance teams to drive businessoutcomes.Team LeadershipLead and mentor the Brand, Creative, Content, Social Media, and PR teams.Build scalable processes, set KPIs, and foster a high-performance culture.Qualifications6–10 years of Brand Marketing experience, including 4–5+ years in a Fashion D2Cbrand.Proven experience building and scaling premium consumer brands.Strong understanding of digital-first brand building and consumer behavior.Experience leading integrated marketing campaigns and collection launches.Excellent storytelling, creative judgment, and communication skills.Strong analytical mindset with the ability to make data-driven decisions.Experience managing cross-functional teams in a quick-paced environment.What You'll BringStrategic thinking with strong execution capabilities.Passion for fashion, branding, and consumer experience.Creative excellence combined with commercial acumen.Leadership, ownership, and an entrepreneurial mindset.Why Join Us?Work directly with the Founder to shape one of India's fastest-growing fashion brands. You'llhave the opportunity to build iconic campaigns, influence brand strategy, lead a talentedteam, and create meaningful customer experiences at scale.

📌 Senior Manager - Brand Communications (Maharashtra)
🏢 House of Chikankari
📍 Maharashtra