We're a rapid-growing B2B SaaS company helping HR teams solve performance management and talent acquisition. With a solid foundation of organic traffic and a strong product-market fi t, we're now ready to scale our inbound pipeline through high-impact SEO strategies, especially at the bottom of the funnel. If you're excited about driving revenue through content and search, and want to own and evolve the SEO engine — including how it shows up in AI-driven search — at a high-growth startup, this role is for you. What You'll Own As our Growth Marketer (SEO), you will be the go-to person for organic growth strategy, execution, and performance, with a sharp focus on revenue-driving traffic across traditional search and AI-powered search surfaces.

Your Responsibilities:

● BOFU Content Strategy & Execution: Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue.

● Keyword Research & SERP Analysis: Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market.

● On-Page Optimization: Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement.

● AEO & GEO Strategy: Develop and execute strategies to improve visibility and citation in AI answer engines and generative search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity), including structured content, entity optimization, and answer-friendly formatting.

● Content Collaboration: Work with content writers, designers, and product marketers to create and optimize SEO- and AEO/GEO-friendly content that converts.

● Technical SEO: Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, structured data/schema,



and Core Web Vitals compliance.

● Link-Building Strategy: Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages.

● SEO Analytics & Reporting: Monitor keyword rankings, AI search visibility/citations, traffi c quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot.

What Success Looks Like

● Improved rankings and visibility for BOFU and commercial intent keywords.

● Increased visibility and citation frequency in AI Overviews and generative answer engines (AEO/GEO).

● Organic becomes a key driver of MQLs and pipeline.

● Significant lift in high-intent traffi c from the US.

● Strong collaboration with content, web, and product marketing teams.

● A scalable and documented SEO/AEO/GEO playbook and reporting framework.

What You Bring

● At least 4+ years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment.

● Proven track record of growing BOFU organic traffi c and pipeline.

● Working knowledge of AEO/GEO principles and experience optimizing content for AI answer engines and generative search tools.

● Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context.

● Strong grasp of technical SEO, schema, crawlability, and site performance best practices.

● Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.).

● Experience optimizing for the US market, including understanding of search behaviour and competitive landscape.

● Experience working with WordPress or similar CMS.

● Familiarity with Claude Code or similar AI coding assistants to speed up technical SEO tasks (e.g., schema generation, site audits, scripting).

● Understanding of conversion rate optimization (CRO) for SEO pages.

● A growth mindset and willingness to experiment, iterate, and own outcomes

📌 Search Engine Optimization Team Lead (Bengaluru)
🏢 Superhuman Studios
📍 Bengaluru