Key Responsibilities

- Develop and implement comprehensive B2B marketing and business development strategies aligned with company objectives.
- Identify and develop new business opportunities in the telecom, infrastructure, construction, corporate, and institutional sectors.
- Generate qualified B2B leads through direct networking, market research, referrals, digital marketing, industry events, and corporate connections.
- Build and maintain strong relationships with corporate clients, contractors, developers, consultants, government/institutional organizations, and key decision-makers.
- Develop and manage the company's sales and marketing pipeline.
- Conduct market research to identify new markets, customers, competitors, and business opportunities.
- Prepare marketing plans, sales targets, budgets, and revenue forecasts.
- Lead negotiations with prospective clients and ensure successful conversion of business opportunities.
- Coordinate with the technical, commercial, finance, and operations teams to ensure smooth execution of client requirements.
- Develop corporate presentations, proposals, capability profiles, and marketing materials.
- Monitor competitor activities, pricing, market trends, and customer requirements.
- Represent the company at industry meetings, exhibitions, conferences, networking events, and client meetings.
- Establish strategic partnerships and alliances that can contribute to business growth.
- Track marketing and sales performance through regular MIS and management reports.
- Set targets for the marketing/business development team and monitor their performance.
- Mentor, guide,



and motivate the marketing and business development team.
- Ensure achievement of monthly, quarterly, and annual business targets.

Required Skills & Competencies

- Strong B2B Sales & Marketing experience.
- Excellent corporate client acquisition and relationship-management skills.
- Strong understanding of lead generation and conversion.
- Excellent negotiation and presentation skills.
- Strong networking and communication.
- Ability to independently develop new markets and business opportunities.
- Strong knowledge of sales pipelines, CRM, MIS, and performance tracking.
- Valuable understanding of digital marketing and LinkedIn-based B2B lead generation.
- Strong analytical and strategic thinking skills.
- Ability to lead and manage a marketing/business development team.
- Result-oriented approach with strong commercial awareness.

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

- Telecom & Telecom Infrastructure
- Construction & Infrastructure
- Engineering Services
- Real Estate & Developers
- EPC Projects
- Corporate/Institutional Sales
- B2B Products & Services
- Government & Institutional Business

Key Performance Indicators (KPIs)

The selected candidate will be evaluated based on:

- New B2B client acquisition
- Revenue generated from new and existing clients
- Lead generation and conversion rate
- Achievement of monthly/quarterly sales targets
- New market development
- Client retention and relationship management
- Strategic partnerships developed
- Marketing ROI
- Team performance and productivity

📌 Head of MarketingB) (Kolkata)
🏢 JB Group
📍 Kolkata