Job Description:

- Develop and execute integrated media plans across TV, Print, and Radio based on client objectives and campaign requirements.

- Understand client briefs and translate them into effective media strategies and plans.

- Conduct audience, market, and competitive analysis to identify relevant media opportunities.

- Plan media spends, reach, frequency, GRPs/TRPs, impressions, and other relevant

- campaign metrics.

- Evaluate media vehicles and recommend the most effective platforms based on target

- audience and campaign objectives.

- Work closely with buying teams to ensure effective negotiation, implementation, and

- monitoring of media plans.

- Monitor campaign performance and provide regular analysis and optimization





- recommendations.

- Prepare media plans, post-campaign reports, presentations, and performance

- summaries.

- Work with research and media measurement tools to analyse audience behaviour and

- media consumption.

- Track industry trends, media developments, and changes in consumer behaviour.

- Coordinate with internal teams, clients, media partners, and vendors to ensure smooth

- campaign execution.

- Manage multiple campaigns and deadlines while maintaining accuracy in planning and

- reporting.

📌 Senior Media Planner (Mumbai)
🏢 Acme Services Private
📍 Mumbai