The B2B Lead Generation Executive is responsible for executing outbound sales activities and generating qualified meetings through cold emails, cold calling and LinkedIn outreach. This role directly contributes to pipeline creation and early‑stage lead conversion.
Key Responsibilities:
Execute daily outbound activities including:
Cold email sequences
Cold calling
LinkedIn connection requests and follow‑ups
Source and qualify decision‑makers using B2B databases, LinkedIn and other platforms.
Personalize outreach messaging based on role, industry and client offerings
Conduct initial discovery and qualification calls
Handle objections and nurture leads toward meeting/demo booking




Maintain accurate CRM updates with call notes and lead status
Collaborate with Lead Generation Manager for feedback and optimization

Required Skills & Experience
0-3 years of experience in B2B lead generation / outbound sales / SDR roles
Robust cold calling experience (domestic or international)
Excellent written and verbal communication skills
Hands‑on experience with Seamless or similar B2B tools
Ability to speak confidently with CXOs, VPs and decision‑makers
Familiarity with lead conversion metrics and CRM workflows.

📌 Business Development Executive (India)
🏢 SourceMash
📍 India