Business Development Manager
Experience: 4–7 Years
Industry: Creative Marketing Agency

About Us:
Cranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.
ROLE OVERVIEW:
The Business Development Manager will generate current business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.
KEY RESPONSIBILITIES:
LEAD GENERATION:
Research target companies and identify decision-makers in Marketing and HR.
Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.
Build and maintain the prospect database with contact details, lead source, and lead stage.
Maintain and update all lead activity in the CRM.
Reach out to existing contacts with new services, offers, and relevant campaigns.
LEAD QUALIFICATION:
Research prospects before every sales meeting.
Qualify leads using BANT — Budget, Authority, Need, and Timeline.
Identify decision-makers, requirements, budgets, and timelines.




Update qualification details and next steps in the CRM.
SALES & CLOSING:
Conduct sales calls and meetings with qualified prospects.
Present Cranberry’s creative and digital marketing services, case studies, and results.
Recommend services based on the client’s requirements.
Prepare proposals, presentations, and quotations with the internal team.
Present proposals and negotiate commercials within approved guidelines.
Follow up on proposals and close deals.
Identify upselling and recurring business opportunities.
CLIENT & INTERNAL COORDINATION:
Document key discussions and decisions through email.
Coordinate with the Accounts team through contract and payment closure.
Coordinate with the Operations team after deal closure.
Hand over the confirmed project with complete scope, commercials, timelines, and client requirements.
SALES ASSETS:
Create and update case studies, presentations, proposal templates, and quotation templates.
Organi

📌 Business Development Manager (Pune)
🏢 Cranberry Design Studio
📍 Pune