Job Purpose: Write the purpose for which the job exists (in 2-3 lines)
The purpose of the role is to strategize and execute plans for introducing products or services to the market, analyzing market trends, identifying target customer segments, devising marketing strategies, coordinating product launches, and collaborating with cross-functional teams to ensure successful market entry. Additionally, the role holder spot risks to recent product lines or sales channels and develop relevant responding plans.
Dimensions:
Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
Business Workforce Number
(Max 254 Characters)
On Roll – 6000+
Offroll/ Part time – 4000+
Unit Workforce Number
(Max 254 Characters)
On Roll – 6000
Offroll/ Part time – 4000+
Function Workforce Number
(Max 254 Characters)
On Roll – 800
Offroll/ Part time – 200
Department Workforce Number
(Max 254 Characters)
On Roll – 7
Offroll/ Part time -
Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter
Portfolio Management
Review of Existing Retail Products
Product Dashboard
Developing strategy to augment Sales: Target 10% of New Business
VAS Product & Revenue Strategy
Product concept testing – 5+
Increase customer engagement and touchpoints -100%
Job Context & Major Challe
📌 Lead GTM (India)
🏢 Aditya Birla Health Insurance Company
📍 India
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