Brand & Marketing Lead

Job Summary

Key Responsibilities & Ownership

- Brand Strategy, Positioning & Asset Consistency
Brand Language & Tone: Define, strengthen, and enforce brand positioning, values,
messaging, and tone of voice across all communication touchpoints.
Brand Collaterals: End-to-end ownership, design, and production of high-impact brand
collaterals, including corporate videos, pitch decks/PPTs, brochures, product sheets, flyers,
and general marketing collaterals.
Asset Consistency: Maintain 100% brand consistency across all physical assets (collaterals,
outdoor/indoor signage, event assets) and digital touchpoints.
Requirement Ownership: Take complete ownership of end-to-end marketing requests from
initial conceptualization to final deployment.
- Social Media, Content Calendar & Digital Assets
Social Media Calendar Management: Own, plan, and execute quarterly and monthly social
media content calendars across all official brand handles (LinkedIn, Instagram, Facebook,
YouTube, X, etc.).
Digital Assets & Content Ecosystem: Oversee the end-to-end creation, scheduling, and
distribution of all digital assets, including short/long-form videos, reels, statics, carousels,
infographics, motion graphics, and interactive content.
WhatsApp & Direct Messaging: Manage WhatsApp communication, broadcasts, and
automated drip sequences aligned with overall social and marketing campaigns.
Performance & Community Building: Monitor social performance metrics, drive organic
platform growth, oversee community engagement/social listening, and optimize posting
cadences based on platform analytics.
- Website Brand Ownership & SEO Strategy
Website Brand Ownership: Serve as the primary brand custodian for the official website,




ensuring brand language, visual design, user experience, and content represent the
company accurately.
SEO & Editorial Content: Oversee search engine optimization (SEO) strategies, official
company blogs, and digital content pipelines to drive organic visibility, authority, and lead
engagement.
Content Leadership: Lead brand communication across website pages, blogs, emails,
brochures, digital ad creatives, and executive presentations.
- Integrated Campaigns & Influencer Marketing
360 Campaigns: Conceptualize, plan, and execute integrated 360 marketing plans across
digital, social, print, outdoor/indoor, PR, events, and on-ground activations.
Influencer Marketing: Strategize and manage influencer outreach programs, KOL (Key
Opinion Leader) collaborations, healthcare/industry creator partnerships, and campaign
tracking to build trust and brand reach.
Launch & Growth Programs: Lead campaign planning for product launches, brand initiatives,
and growth programs while managing annual and quarterly marketing calendars aligned
with business goals.
Sales & Partner Support: Responsible for creating and executing all marketing collaterals and
promotional toolkits supporting patients, doctors, corporate partners, and field sales teams.
- Stakeholder & Agency Management
Cross-Functional Alignment:



Manage ongoing operational alignment with:
Management/Leadership: Strategy alignment, budget management, and ROI presentation.
Regional & Sales Teams: Localized marketing campaigns and sales enablement collateral.
Operations Teams: Promotional activation support, field requirement execution, and
operational access.
Design & Development Teams: Website UI/UX updates, web developer alignment, and
creative queue management.
Agency & Vendor Governance: Manage relationships, SLAs, and deliverables with creative
agencies, digital partners, PR agencies, influencer platforms, media planning teams, video
production houses, and printing vendors. Ensure cost optimization, budget compliance, and
quality delivery.
- Center Branding (Optional / Secondary Focus)
In-Center & Location Branding (Optional): Oversee and guide optional or project-based incenter/hospital physical branding, indoor signage, and promotional displays where required
for sales and operational support.
- Market Research, Insights & Team Leadership
Insights & Research: Conduct competitive analysis, consumer insight studies, and market
trend research to refine brand strategy and messaging.
Team Leadership: Lead, mentor, and guide a team of marketers, designers, and content
creators to foster creativity, collaboration, and operational excellence.
Performance Tracking: Track, optimize, and evaluate campaign performance, ROI, and core
metrics.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Brand & Marketing Lead (Pune)
🏢 Krsnaa Diagnostics
📍 Pune