- Develop and implement product strategies and marketing plans that align with company goals and market needs.
- Conduct market research to identify opportunities, trends, and the competitive landscape.
- Define product positioning and value propositions.
# Market Analysis and Forecasting:
- Analyse market trends, customer needs, and competitive products to inform product decisions.
- Develop sales forecasts and monitor product performance against targets.
- Prepare and present product performance reports to senior management.
# Cross-functional Collaboration:
- Work closely with sales, marketing, medical affairs, and other internal teams to ensure cohesive product messaging and strategy.
- Coordinate with external stakeholders such as healthcare professionals and partners for feedback and insights.
# Marketing and Promotion:
- Develop and execute marketing campaigns, promotional materials, and educational programs.
- Oversee the creation of product-related content, including brochures and presentations.
# Budget and Resource Management:
- Manage product budgets and allocate resources efficiently.
- Monitor expenses and ensure alignment with financial targets#
Candidate's Profile:
1. Product launch, Management & strategy development