Role Overview

- This job role will require the incumbent to drive growth in cross-sell business through offer base expansion, policy-aligned optimization, funnel efficiency enhancement, workflow development, and campaign profitability management.

Role & responsibilities

- Increase eligible offer base across products through analytics-led targeting and segmentation.
- Align offer bases with risk, credit and business policies to improve base efficiency and conversion.
- Monitor end-to-end customer funnels; identify and reduce drop-offs to improve throughput and booking rates.
- Partner with Product, Risk, Analytics, Operations and Technology teams to optimize offer generation and customer journeys.
- Support workflow development, UAT testing and deployment of current offer bases,



policies and business rules.
- Develop MIS dashboards and performance reviews for offer utilization, conversion and productivity metrics.
- Create and manage P&L; for each campaign and business vertical, tracking revenue, costs, ROI and profitability.
- Provide actionable insights and recommendations to improve campaign performance and portfolio economi

Preferred candidate profile

- 812 years in Banking / Financial Services with experience in Cross Sell, Portfolio Management, Analytics or Campaign Management.
- MBA/PGDM would be preferred

📌 Assistant Vice President - Product Management Cross Sell (Mumbai)
🏢 SMFG INDIA CREDIT
📍 Mumbai