We are looking for a Marketing & Brand Lead to build the brand, positioning and market presence of Digital Anumati, an enterprise technology platform focused on DPDP compliance, Data Discovery, Consent Management and Data Governance.

This role is ideal for a marketer who can understand complex technology and compliance concepts and convert them into easy, engaging and commercially relevant communication for enterprise decision-makers such as CISOs, CIOs, DPOs, Compliance Heads and Business Leaders.

This is not primarily a performance marketing or lead-generation role. The focus is on brand building, product marketing, content, market positioning, thought leadership and sales enablement.

Key Responsibilities

1. Brand & Product Positioning

- Develop and strengthen Digital Anumati's brand positioning in the enterprise privacy and compliance market.
- Create clear messaging and communication for different customer segments.
- Build differentiated product and category positioning.

2. Content & Thought Leadership

- Create content around DPDP, Data Privacy, Consent Management, Data Discovery and Data Governance.
- Develop blogs, whitepapers, reports, case studies, LinkedIn content, presentations and thought-leadership material.
- Convert complex regulatory and technology concepts into simple business-focused stories.

3. Marketing Campaigns

- Plan and execute integrated B2B marketing campaigns across:
- LinkedIn
- Website
- Email
- Webinars
- PR
- Industry communities
- Partnerships
- Events

- Track campaign performance and continuously improve messaging and communication.

4. Events & Market Presence

- Manage participation in CISO, CIO, DPO, cybersecurity, privacy and compliance forums.
- Support webinars, roundtables, conferences and industry events.
- Build relationships with relevant enterprise technology and privacy communities.

5. Market & Competitor Research





- Monitor competitors, market trends and regulatory developments.
- Understand enterprise buying behaviour and customer pain points.
- Convert market insights into better positioning and marketing strategies.

6. Sales & Business Enablement

- Work closely with the Business Development and Sales teams.
- Create sales decks, case studies, use cases, battlecards, brochures and other sales collateral.
- Develop messaging that helps sales teams communicate the value of Digital Anumati to enterprise customers.

Required Skills & Experience

- 37 years of experience in B2B Marketing / Product Marketing / Brand Marketing.
- Experience in B2B SaaS, Cybersecurity, GRC, Data Privacy, RegTech, LegalTech or Enterprise Technology is preferred.
- Strong understanding of enterprise marketing and technology products.
- Excellent written and verbal communication skills.
- Ability to simplify complex technical, regulatory and compliance topics.
- Experience in content marketing, product marketing, brand positioning and thought leadership.
- Strong understanding of LinkedIn and B2B digital channels.
- Ability to work independently and execute campaigns end-to-end.
- Strong analytical, research and strategic thinking skills.

Preferred Candidate Profile

We are looking for someone who is:

- Creative enough to make compliance interesting.
- Analytical enough to understand what is working.
- Curious enough to learn DPDP and data privacy deeply.
- Commercial enough to understand enterprise buyers.
- Hands-on enough to execute ideas.

Good to Have

- Experience marketing Cybersecurity / GRC / Privacy / Compliance / RegTech products.
- Understanding of India's Digital Personal Data Protection (DPDP) Act.
- Experience working with CISO, CIO, DPO, Compliance or Legal stakeholders.
- Experience in enterprise SaaS product launches or category building.
- Experience with industry events, webinars, PR and thought leadership.

📌 Marketing & Brand Lead (Noida)
🏢 AbyM Technology
📍 Noida