Digital Marketing Lead

About the Role:

We are looking for a results-driven Digital Marketing Specialist/Executive with strong, proven experience in the Revenue Cycle Management (RCM) industry. The ideal candidate will have hands-on expertise in managing healthcare websites, SEO, WordPress, and digital campaigns, along with a solid understanding of the healthcare marketing landscape.

Key Responsibilities

- Plan, execute, and manage digital marketing campaigns for healthcare/RCM-focused websites and services.
- Handle end-to-end SEO (on-page, off-page, technical SEO) for healthcare business websites.
- Manage, update, and optimize websites built on WordPress, including content updates, plugin management, and site performance.
- Develop and implement content strategies tailored to the healthcare/RCM audience.
- Monitor website analytics (Google Analytics, Search Console) and prepare performance reports.
- Run and optimize paid campaigns (Google Ads, LinkedIn Ads) where required.
- Collaborate with content writers, designers, and healthcare subject-matter experts to produce accurate, compliant marketing material.
- Stay updated on healthcare industry marketing trends, RCM terminology, and compliance considerations (e.g., HIPAA awareness for content/marketing).
- Manage social media presence and email marketing campaigns for healthcare-focused branding.

Required Skills & Experience

- Mandatory:



Strong prior experience in Healthcare / RCM industry digital marketing (not general/other-industry marketing).
- Proven experience managing healthcare websites SEO + WordPress hands-on.
- Solid understanding of on-page & off-page SEO, keyword research, and SEO tools (SEMrush, Ahrefs, Google Search Console, etc.).
- Working knowledge of WordPress (content management, basic troubleshooting, plugin handling).
- Good understanding of the "5 Pillars" of Digital Marketing (SEO, Content Marketing, Social Media Marketing, Paid Advertising/PPC, Email Marketing) should be able to speak to strategy across all five.
- Excellent verbal and written communication skills client/stakeholder-facing role.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Familiarity with healthcare/RCM terminology is a solid plus.
- Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, or SEO are a plus.
- Prior experience working with US healthcare clients/companies.

Additional Details

- Work Location: Chennai (in-office)
- Notice Period: Immediate joiners strongly preferred
- Employment Type: Full-Time

Interested candidates can apply with an updated resume highlighting healthcare/RCM industry experience.

Share your updated CV - [email protected] / Senior HR - (phone hidden)

📌 Digital Marketing Specialist (Chennai)
🏢 CMPMS Global
📍 Chennai