We are seeking a highly analytical and performance-focused Digital Marketing Professional with 3+ years of experience in managing paid advertising campaigns across major digital platforms.

Job Location: Mohali
Experience required: 3+ Years

Core Competencies
- Proven expertise in managing paid campaigns on Google Ads (Search, Display, Shopping, YouTube & Performance Max)
- Hands-on experience with Meta Ads Manager (Facebook & Instagram)
- Robust working knowledge of Google Merchant Center including product feed creation, optimization, and issue resolution
- Experience implementing conversion tracking via Google Tag Manager (GTM):
- Advanced understanding of GA4 (Google Analytics 4) for performance measurement and reporting

Key Responsibilities
- Develop, launch, and optimize multi-channel paid advertising campaigns




- Manage product feeds and Shopping campaigns to ensure optimal visibility and performance
- Implement and maintain accurate tracking mechanisms including event tracking and conversion goals
- Continuously analyze performance data to improve CPL, CPA, and ROAS
- Monitor quality scores, search term reports, ad creatives, and audience performance for growth opportunities
- Manage campaign budgets efficiently while maintaining performance targets
- Detail-oriented with a proactive approach to campaign optimization
- Excellent communication and reporting abilities
- Ability to independently manage multiple accounts and meet performance KPIs

Work Location: In person

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📍 Sahibzada Ajit Singh Nagar