Location: Hyderabad, India (In-Office)

Target Markets: India & Australia

Experience Level: 2-4 Years

Reports To: Marketing Manager / Founders

About Us:
At Zithara.ai, we are pioneering the next generation of Customer Intelligence. Our platform serves as the "North Star" for consumer brands, empowering them to unify disparate customer data, automate personalized omnichannel engagement, and deploy advanced AI Agents for sales, support, and marketing. Zithara.ai simplifies retention and accelerates revenue growth for high-transaction, data-rich industries across India and Australia.

The Role:
We are seeking a creative, data-driven, and multi-faceted Social Media & Omnichannel Marketing Executive to join our growth marketing team in Hyderabad.

Key Responsibilities:
1. Social Media Marketing (Organic & Paid Ads):
- Organic Strategy: Plan, create, and schedule engaging content across LinkedIn, X (Twitter), YouTube, and Instagram that establishes Zithara.ai as a thought leader in Martech and AI.
- Paid Campaigns: Set up, monitor,



and optimize paid ad campaigns on LinkedIn Campaign Manager and Meta Ads Manager to generate high-quality demo requests and inbound leads.
- A/B Testing: Continuously test ad creatives, hooks, and audience segments (specifically targeting the Retail/E-commerce landscape in IN and AU) to maximize ROAS and lower Cost Per Lead (CPL).

WhatsApp Marketing: Design and deploy conversational WhatsApp marketing workflows for event promotions (like trade shows), webinars, and direct lead re-engagement.
- Analytics Tracking: Monitor key messaging metrics including open rates, click-through rates (CTR), spam scores, and conversion rates to iterate on copy and targeting.

3. Content Creation & Event Support:
- Collateral Coordination: Collaborate with graphic designers or utilize tools like Canva to produce crisp, thumb-stopping visual assets and video shorts.
- Event Amplification: Create buzz around major industry events and exhibitions (e.g., pre-book

📌 Social Media (Hyderabad)
🏢 Zithara.AI
📍 Hyderabad