About the Role

Key Responsibilities
- Plan and execute performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other paid channels
- Optimize campaigns for ROI, ROAS, CPA, and other key performance metrics
- Conduct keyword research, audience targeting, and competitor analysis
- Manage budgets efficiently and allocate spends to maximize performance
- Track, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, etc.
- Perform A/B testing on creatives, landing pages, and ad copies
- Collaborate with the creative and content teams to develop high-converting ad creatives
- Stay updated with the latest trends and algorithm changes in digital marketing

Requirements:
- 3+ years of hands-on experience in performance marketing




- Robust experience with Google Ads and Meta Ads platforms
- Good understanding of conversion tracking, pixels, and analytics tools
- Analytical mindset with strong problem-solving skills
- Proficiency in Excel/Google Sheets and reporting tools
- Ability to work in a fast-paced, target-driven environment

Preferred Qualifications
- Experience in e-commerce, D2C, or lead generation campaigns
- Google Ads / Meta certifications are an advantage

Pay: ₹14,374.04 - ₹39,154.84 per month

Benefits:
- Health insurance
- Provident Fund

Work Location: In person

📌 Performance Marketer (Kolkata)
🏢 Niramaya Soul
📍 Kolkata