Job Summary

The Digital Marketing Lead - OHC is responsible for leading category-level digital marketing strategy and thinking for Oral Health Care, ensuring digital is a primary growth driver across brand building, performance marketing, partnerships, and digital commerce inputs. In a world where digital media represents a materially higher share of total media investment and consumer influence is increasingly shaped by creators, communities, and platforms, the role ensures Haleon's OHC brands win through relevance, effectiveness, and integration, rather than scale alone.

Role Responsibilities

- 1. Category-Led Digital Strategy Own the end-to-end digital marketing strategy for the OHC category, aligned to growth, penetration, and premiumisation objectives.
- Steward a digital-first mindset, ensuring digital is embedded early into: Brand strategy
- Annual operating plans
- Innovation and relaunch GTM strategies

- 2. Influencers, Partnerships New-Age Demand Levers Lead the strategic use of influencers, creators, and partnerships as core growth levers for OHC brands.

- Move influencer marketing beyond tactical reach metrics to: Build trust, advocacy, and cultural relevance
- Drive consideration and conversion in key cohorts

Shape long-term creator and partnership strategies, in line with industry shifts toward decentralised, community-led brand building observed across leading FMCG players. Ensure influencer and partnership choices are consistent with brand values, science-led credibility, and premium positioning of OHC
- 3. Brand, Media Performance Leadership Partner the category on full-funnel digital marketing thinking, spanning:

- Brand storytelling and content ecosystems




- Performance marketing and demand generation
- Data-led optimisation and learning frameworks

Given that ~50% of OHC media investment is directed towards digital media, ensure strong governance, ROI discipline, and prioritisation across platforms and channels. Continuously refine the digital media mix in response to evolving consumer behaviour, platform dynamics, and rising acquisition costs
- 4. Digital Commerce E-commerce Partnership Partner with Ecommerce Sales team on category-level digital commerce thinking for OHC

- Provide strategic inputs into: Digital commerce direction
- Product, Pricing, and Assortment (PPA) principles for online channels
- Digital-first and omnichannel launch planning

Partner with E-commerce teams ensuring sharper brand and proposition inputs.
- 5. Governance, Capability Ways of Working Set transparent digital standards and playbooks for OHC across ISC markets.

- Build digital capability within brand teams, particularly in: Platform thinking
- Influencer effectiveness
- Performance and measurement rigor

Simplify decision-making by providing clear digital direction, reducing fragmentation across brands, agencies, and platforms.

Qualifications

- 12-18 years of total experience.
- Minimum 8+ years of experience in marketing and brand management with expertise and experience on digital marketing




- Proven experience in leading digital marketing strategy, content marketing, influencer marketing.
- Experience with working in a matrix organization.
- Preferred experience in an FMCG, consumer organizations or digital marketing agency.

Location: Gurgaon

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Adjustment or Accommodations Request

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Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected - all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Lead - Oral Health (Gurugram)
🏢 Haleon
📍 Gurugram