We are looking for a CRM Operations Coordinator to support the execution and optimization of promotional campaigns, audience segmentation, lifecycle management, and casino content operations across our Betly Casino and Sportsbook brands.

- The role will be responsible for building, testing, deploying, and monitoring CRM campaigns, as well as identifying audience and promotional opportunities that drive player engagement, loyalty, and incremental value.
- In addition, the role will serve as an executional point of contact for casino content configuration, including the integration and deployment of new games across platforms and jurisdictions.
- The ideal candidate will be highly organized, analytical, detail-oriented, and comfortable working in a fast-paced online gaming environment while coordinating with Marketing, Acquisition, Compliance, Casino, and external partners.

Responsibilities:

CRM & Campaign Operations

-Develop strong working knowledge of CRM, bonusing, audience-building, segmentation, and lifecycle management tools, and leverage these tools to support promotional effectiveness and profitability.

-Build and manage audience segments, lifecycle journeys, automations, and A/B tests; routinely monitor performance and optimize campaigns for efficiency and engagement.

-Build, test, schedule, deploy, and analyze promotional campaigns, boosts, loyalty offers, and other player engagement initiatives.

-Monitor player activity, value, preferences, and lifecycle segments to identify changes in audience composition, segment growth, migration, and engagement opportunities.





-Provide actionable insights and performance observations to leadership to support CRM and promotional planning.

-Partner with Marketing and other relevant teams to understand player behavior across channels and identify opportunities to deliver more relevant, cohesive, and personalized content and offers.

-Coordinate the scheduling, testing, deployment, and performance analysis of outbound communications, including Rich Inbox, SMS, email, and mobile push notifications.

-Collaborate with the Acquisition team to identify opportunities to leverage lookalike audiences, optimize customer journeys, and improve conversion and retention.

-Ensure all CRM campaigns and communications comply with applicable regulatory requirements, internal policies, and established governance standards.

-Follow quality-control processes to ensure the accuracy, integrity, confidentiality, and validity of player data, campaign configurations, and promotional offers.

Qualifications & Experience:

-2+ years of experience in CRM, marketing operations, campaign operations, or a related role; experience in online gaming, iGaming, sportsbook, or online casino is preferred.

-1+ year of experience working with marketing analytics, customer segmentation,



campaign performance analysis, or a related area.

-Experience working with CRM, marketing automation, audience segmentation, campaign management, or similar platforms.

-Robust analytical skills, with the ability to interpret gaming, customer, and campaign data and translate insights into practical business actions.

-Ability to collect, organize, analyze, and present business performance metrics to management and other stakeholders.

-Strong project management, coordination, and organizational skills, with excellent attention to detail.

-Ability to manage multiple priorities and adapt quickly in a fast-paced and changing environment.

-Working knowledge of the online sportsbook and iCasino industry, including player journeys, wager types, user flows, casino products, and applicable gaming concepts.

-Familiarity with a range of casino games and their basic rules and mechanics.

-Strong written and verbal communication skills, with the ability to coordinate effectively with internal teams, vendors, and external partners.

Role Requirements:

-Ability to participate in integration and vendor calls, which are typically scheduled before 12:00 PM EST.

-Ability to maintain a minimum of 3 hours of working-time overlap with the Director of Casino.

-Comfortable working in a remote environment and collaborating with teams across different time zones.

-Strong attention to detail, particularly when working with campaign configurations, game launches, player data, and regulatory requirements.

📌 CRM Operations Coordinator - Online Gaming (Kochi)
🏢 Ruby Seven Studios
📍 Kochi